5 Best Tips for Building an Email List With Email Marketing
Nowadays, email marketing is being seen as a fantastic way to create a better experience for potential customers. With the ability to add attractive graphics, insert videos and links, and more contact that’s familiar and not as intrusive as other direct marketing options such as automated text messages. It is also extremely easy to measure results such as open rates and info into what further actions customers will take.
Even with all the new email marketing technology and options, the basic rules have not necessarily changed much from what they were a decade ago. The strongest campaigns reap benefits from a big email list that has been built and acquired properly, with complete and clean data. Like many forms of marketing the law of averages applies. So having a larger list will increase your chances of conversion.
Below we have shared our top 5 email marketing tips to growing your email list and in turn your business.
Customer opt In
Giving your potential clients the option of opting-in of there own will creates a stronger overall relationship and a segment that is more likely to open your email material.
Creating a resource that your potential customers will like and willingly trade for their email address. Make it clear to them that by opting into your offer, they are giving your permission to send them promotional material every so often. Display the offer on our website, social media channels, and anywhere else your ideal customers can be found online.
Be sure to let them know that by opting into your offer. They are giving you permission to send them promotional material every now and then. Place your offer on your website, social media channels, and anywhere else your customers can be found online.
To effectively capture emails, you should create a simple easy and quick to fill form.
- Outlining the benefit of signing up e.g.: Free tips and tricks (Your Industry), Giveaways, Prizes
- Be brief and to the point
With a well-designed form and strong offer you will see your email list build efficiently.
Collect the right data
Data has become extremely important, so from the beginning, make sure to collect relevant data about your prospects. Having well-structured signup forms will allow you to accomplish this with ease.
What is the right data you ask?
That will depend on your:
- Business
- Product
- Goals
- Needs
In short, the right data is the kind of data that will help you run a successful, personalized campaign. So, the more data you have, the higher the degree of personalization.
Provide Valuable Content
Many marketers make the mistake of sending out back to back offers in the effort to drive quick sales and revenue with a finite mindset. While conversions are the overall goal of building a stronger long term relationship. And through the content of value, it will help your business grow in the long term.
You should Implement a range of information of value through:
- Newsletters
- Blogs
- Videos
Keep in mind your customer’s interests and needs, this ties back to your data collection. This will allow you to keep a healthy list with a low bounce and unsubscribe rate.
Create Landing pages
According to one research study, businesses that increase there landing pages from 10-15 see an increase of 55% in lead generation.
This makes sense as individual and personalized landing pages allow you to appeal to a wider demographic. Each person who visits your site needs something different. So the more landing pages you can create to answer each person’s individual concerns, the more sign-ups you’ll gain.
It is similar to a restaurant menu. The more you can offer to cater to specific demographics, the more customers you will bring in. Some customers may be looking for vegetarian meals whilst others may be seeking a flame-grilled steak.
Be Relatable in your wording and typography
We have covered methods of gaining emails, website popups, social media, etc, but what type of language should you use?
To maximise your signups, you should try to avoid using words like “subscribe” or “Signup”. Many people associate it with more junk emails, instead try using words like “Featured”, “Claim offer”, “access”. For example, you might say something like “Claim our exclusive tips and tricks newsletter today”. This will include an email subscription for it. This will help you show your potential customers clear and immediate value.
You could also consider adding humor in your language to be more relatable. But overall, your viewers need to be shown how they are gaining access to unique and valuable content that isn’t already available straight from your website. As well as the business that you are offering something unique and special via email. In conclusion we like us, you see the value in building and utilising a healthy emailing list. You can use the tips above to maximise your efforts and start harnessing results. For more professional digital and email marketing tips contact the calibre digital team today.
