5 Benefits Of A Mobile App For Restaurants | Calibre Digital
The food sector has managed to appear as a highly profitable industry due to its broad potential and due to the insanely growing demand for restaurants of different food themes in various cities.
Mobile app technology is proving an extremely powerful tool for restaurants and food services, especially with the current COVID-19 Crisis.
We have listed 5 amazing benefits a mobile app can help food services thrive during challenging times.
5 amazing benefits of a mobile app!In-app Food Ordering
You benefit from complete transparency: you know everything you need to know right from the very beginning; there are no hidden costs or fees. You cut out the middleman and take back control of your online ordering business. What more, you pocket every cent in a dollar yourself.
Furthermore, your restaurant no longer gets cannibalized by the competition. Your customer is no longer encouraged to check out other restaurants.
You provide your customers with a better online ordering experience since you control everything related to how the food travels to them to how long it takes.
Your customers will no longer blame you for sloppy deliveries done by third party food portals (food storage condition, long delivery time, etc.) which work with several restaurants at a time and may deliver your food last.
Mobile App for Reservation Booking
Make it easy for your customers to book a reservation with you. Giving them the ability to book directly from the app that offers the ultimate customer experience and ease.
It also allows you to manage customers’ data and keep on updating them with relevant information, such as discounts, special offers, and attractive deals.
Loyalty programs
Loyalty programs prove to be extremely effective in the food industry, essentially killing to birds with one stone. It also helps in retaining your existing customers and attracting new ones. You may offer initial discounts to attract new business and possibly further discounts for the 5th or 10 orders to keep your customers coming back.
Or for every dollar spent, give customers a loyalty point they can redeem for rewards you choose. Or, set up a ‘buy one, get one free’-style rewards system – it is your choice!
Location-Based Deals
This fantastic GPS location-based feature is relatively new it allows you to set a radius of your choice around your business. And when a past customer or user of your app is within that radius it will send out a notification, a daily lunch special for example.
By this, you can tempt and lure your customers by offering deals that they can’t refuse. As well as creating a powerful awareness against your local competitors.
The major increase in millennial sales
Overall, you will increase your sales amongst all demographics. But the millennial market is extremely strong in the preference of mobile technology.
A study by Food tech connect showed 98% of 18 to 34-year old’s who have paid a bill via mobile would like to do so again. Additionally, 35% prefer to place their orders on smartphones or tablets. And 40% stated that much prefer a mobile payment over alternative options particularly with restaurants offering quicker service options. If possible, millennials would much rather pay for the order directly through the app itself.
Additionally, studies show millennials spend an average of $175 a month on eating out. Which is over $20 dollars more than the non-millennials. By catering to these demographics preferences, allows the use of mobile ordering and payments you can obtain. Also, a larger portion of the monthly spending into your revenue.
These are just 5 of the incredible benefits a mobile app for the food industry can increase there sales and skyrocket return business. So for more information, contact us to book a consultation and find out how we can help you utilise your very own mobile app.
