The majority of global revenue in 2021 came from the sector of traditional kombucha. The demand for the product is being driven by the expanding selection of traditional kombucha in flavours of fruits and herbs, including ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango. The COVID-19 pandemic had a favourable effect on the Kombucha Market for fermented beverages, which saw a minor increase as consumer demand changed toward beverages that promote immunity in response to the increased rate of coronavirus infection. For instance, WonderBrew Kombucha increased their online presence and increased sales in 2020 over the prior year. Additionally, according to Equinox Kombucha, the business encountered many difficulties throughout the lockout in order to remain compliant with constantly evolving governmental regulations and occupational safety procedures. However, as 2020 wore on, the corporation significantly increased its direct-to-home orders and expanded its e-commerce division.
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