How To Design a Business Logo,The logo is the face of the brand. It represents a brand and showcases it in front of the wor
How To Design a Business Logo:- yourtimes.in
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How To Design a Business Logo,The logo is the face of the brand. It represents a brand and showcases it in front of the world. A logo design connects with the audience, shares values of the brand, mission, brand message, and most importantly, tells people what a brand does.
However, a logo can only tell this much, if it is made in such a way. To create such a responsive, attractive and creative business logo, you need to know a lot. So, let’s find out how to design a business logo–
A business logo is necessary for every business to create an image and brand identity. To make your business profitable, you need to sell yourself well just as you need to sell your product. These days buyers connect more strongly to brand stories than they do with the products. So, you need to create a logo that shares the story of your brand.
You need to stop focussing on what your company does and start focussing on why you do it. That ‘why’ will help you create and understand your story. It will be the root of your story and it should reflect in the color, shape, typeface, and graphic design of your logo.
Once you understand your story, now is the time to begin your logo design. You can createcreative business logos with a little brainstorming. Now, take your logo draft from story to setting.
You can search online, enter a term that describes your product the best into the search bar. For instance, if you are in the clothing industry, you can type ‘clothing’. A variety of synonyms will start appearing on the screen. You can further click on results to dig deeper. This will help you to best capture your brand. Find 5 to 10 words that describe your company perfectly and the ‘why’ from the previous step.
On the basis of the words selected above, you can start the process of sketching your logo design. Keep your ‘why’ in your mind and the keywords chosen earlier and then start sketching every idea that comes to your mind. In addition to this, do not get frustrated if the first few ideas are not cool. The first sketches that you create will probably be the most generic ones. Keep designing and changing to create a unique logo.
You need to keep refining and using previous sketches to influence new ones. You can focus the sketches on shape, company name, or both of them.
Once you have created a few different sketches on paper, take a step back and think about the top 3 concepts. You can go to the designs that look pretty and convincing to your eyes and select them to show to others.
You can show your design to colleagues, family or friends or even strangers to give their opinion. Try showing to people who fit your buyer persona or the ideal customer profile. It will give you a better opinion of your logo design. Also, it will show how customers will receive and understand your brand. You need to be open to honest feedback, and negative comments. Take it as an opportunity to improve and fulfill the demands.
Your main work of logo designing is almost done. Now, you have chosen the basic sketch you want to work with, it is time to refine it and make your story perfect for the customer’s eyes.
