Infant formula is food products specially produced for infants. There are several types of infant formula: ready to eat, powdered, dry, and ready to mix. Ready to eat and liquid concentrates are sterile when they are first opened (free of germs). Other powdery baby formulas are not sterile, so you need to be extra careful when feeding your infant. Some babies are more likely to get sick from powdery formula and should only be fed liquid concentrate or ready to mix formula. The liquid formula is the most popular today for babies to use. Most formulas are made up of powdered cow's milk, cornstarch, sugar, water, and sometimes wheat or rice.
Growing demand for clean label and organic food products is a prime factor driving growth of infant formula market. Increasing innovation in human milk oligosaccharides coupled with the growing popularity of plant-based food products is again propelling the growth of infant formula market. Moreover, growing fortification of infant formula with vitamin D is also augmenting market growth. For instance, in June 2020, BIOSTIME has launched four new products focusing on popular baby nutrition segments including probiotics, calcium and vitamin D, DHA and ARA, and organic infant formula. Furthermore, the increasing number of working mothers is further propelling the growth of infant formula market. Additionally, the rapid expansion of the e-commerce industry is again stimulating the sale of infant formula.
The Asia Pacific is expected to gain significant growth over the forecast period and this is attributed to the increasing e-commerce industry due to the growing penetration of the internet in the region. According to the India Brand Equity Foundation, the ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 636.73 million in 2019. India’s internet economy is expected to double from US$ 125 billion as of April 2017 to US$ 250 billion by 2020, backed primarily by E-commerce.
Key Developments:
In June 2020, Aptar Food + Beverage has launched NEO, a tamper-evident closure for infant formula that features a customizable in-molded scoop for “precise and specific dosage.
In January 2017, Danone plans to double its business in India by 2020 by introducing its global flagship infant nutrition brand 'Aptamil'
In July 2020, Bio-Rad launched a high-performance food safety solution for powdered infant formula and related dairy ingredients
In February 2020, Enfamil®, the #1 infant formula brand announce the brand’s partnership with Shawn Johnson East and Andrew East to share their feeding journey with new and expecting parents.
In May 2020, Bubs has signed an agreement with Coles to expand its range of infant formula products at 482 supermarkets
