Natural antioxidants, on the other hand, are developed naturally in all living organisms as a defense mechanism to prevent cell damage caused by oxidative stress. Natural antioxidants are classified chemically as polyphenols, flavonoids, carotenoids, and peptides and can be isolated using various extraction techniques.
The increasing adoption of proactive individual healthcare practices is fueling the global natural antioxidants market's expansion. For example, a sizable number of customers in the United States are becoming more aware of their diet and ensuring adequate supplementation intake in order to avoid health problems. Rising awareness has also resulted in an increase in the sales of antioxidant-containing nutraceuticals. The development of new polyphenol-based products has significantly aided market growth. DSM launched elaVida, a polyphenol derived from hydroxytyrosol, a high-performance antioxidant that promotes heart health by protecting blood lipids from oxidative stress, in 2014.
