“Decision ForesightOrganization”, in its report, titled, “ManukaHoney Market, 2021-2030.” As per our researchers, the manuka honeyindustry offers a significant opportunity due to rising demand for natural andherbal components. The rising desire for natural food and cosmetic products,combined with a shift in people’s personal consumption patterns, is a drivingforce for the manuka honey industry.
Because of theenhanced functions and application of manuka honey, researchers and pharmacistsall over the world are striving to uncover its potential in medicinalformulations. The significance of organic goods has been recognised as a resultof growing awareness of organic certifications and a demand for high-qualityproducts, as well as worrisome health problems. This isexpected to amplify the demand and promote the Manuka Honey market growthduring the forecast period.
COVID-19 Impact: Negative Commercial Business SalesObserved amid Pandemic
The global impact of the COVID-19 pandemic on themarket has recorded to be affirmative. The epidemic has had a significantimpact on the manuka honey industry's growth. The manuka honey business hasalso been affected by the epidemic.
The unexpected closure of national andinternational borders has disrupted operational efficiency and value chains,resulting in revenue losses and harm.
Raw material supply has been impeded byinterrupted value chains, which is affecting manuka honey production. However,as economies prepare to restart their operations, manuka honey consumption islikely to increase. The emphasis on just-in-time production, on the other hand,is a worrying issue impeding market growth.
Report Coverage
The marketresearch provides a comprehensive analysis of the industry's overall pictureand segments. The research provides a thorough examination of current industrytrends and potential possibilities. It also includes an in-depth examination ofregional insights and how these aspects influence the industry in each location.The impact of the COVID-19 pandemic is included for abetter understanding of the market's potential risks. The following studydiscusses the leading companies' effective tactics and how they generate marketgrowth.
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Segmentation
Manuka honeyis segmented into four types: UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg(ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm) (ppm). In2020, the UMF 15+/MGO 514 mg/kg (ppm) segment held the most market share, whilethe UMF 20+/MGO 829 mg/kg (ppm) segment is anticipated to grow at the fastestrate during the forecast period. UMF 15+/MGO 514 mg/kg (ppm) MGO(methylglyoxal) levels in manuka honey are at least 514 mg/kg. It's atop-of-the-line pure manuka honey with top-of-the-line efficacy. UMF 15+/MGO514 mg/kg (ppm) manuka honey has a herbaceous flavour and a dark colour due tothe high UMF level of manuka concentration.
The distributionchannels of the manuka honey market is supermarkets/hypermarkets, conveniencestores, internet retailers, and others. The manuka honey market is segmentedinto organic and conventional categories based on nature. The manuka honeymarket is segmented into three categories based on application: digestion &inflammation treatment, wound-care& skincare products, and others.
Drivers and Restraints
IncreasingUse of Manuka Honey in Medical Industry to Drive Market Growth
Honey is also included in the naturalmedicines comprehensive database as a possible therapy for wounds and burns.These characteristics have contributed to the widespread use of manuka honeyfor medical purposes, resulting in increased demand. Manuka honey is widelyutilised in the cosmetics sector, in addition to the food and pharmaceuticalindustries. There has been a huge growth in the demand for beauty goods aseconomies have grown and disposable income has increased.
The manuka honey industry offers a significantopportunity due to rising demand for natural and herbal components. Honey isalso included as a potential treatment for wounds and burns in the NaturalMedicines Comprehensive Database. These qualities have aided in the increasingusage of manuka honey for medicinal purposes, resulting in rising demand.Manuka honey is used extensively in cosmetics, as well as the food andpharmaceutical industries. As economies have expanded and disposable income hasincreased, the demand for beauty products has skyrocketed.
Because of the growing demand for natural andherbal ingredients, the manuka honey business presents a considerableopportunity.
Regional Insights
During the projected period, Asia-Pacific ispredicted to lead the manuka honey market. The increasing number of honey usesin the region, as well as the existence of a large number of manufacturers andconcentrated production in the region, has resulted in increased demand formarket expansion. North America is expected to expand at the highest ratethroughout the projection period, with the United States leading the way.
Competitive Landscape
Innovative and Advanced Tactics Adopted by Key Players to Sustaintheir Position
AratakiHoney, COMVITA, Capilano Honey Ltd., Kirksbees Honey, Midland Holdings, ManukaHealth, Oha Honey are among the companies that sell manuka honey. The topcorporations use mergers and acquisitions, as well as research and development,to increase their client base and obtain a substantial portion of the worldwidemarket, while also maintaining their brand identity.
Industry Development
April 2021: A manuka honey meeting between Australia and New Zealand ishoped to resolve a thorny trademark dispute.
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List of Key Players Covered in this Market Report
· Comvita
· Watson& Son
· ManukaHealth
· Pure HoneyNew Zealand
· AratakiHoney
· Streamland
· Ora Honey
· Capilano
· NaturesWa
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