The recent“Make India Drive” drive has brought in a suitable environment for MSMEs in India. As the Government supports the MSMES and new business doors are opening,the MSMES have a better chance of embarking on the growth trajectory. Trademark registration in Kolkata is a step ahead for MSMEs. However, a registered trademark is the first step to ‘brand ’creation. The MSMES in India operated with a myopic vision of the brand and the subsequent need for trademark registration. But as the market opens up, it is time to revisit the importance of trademark registration and how it can act as an asset.
The Strong Connection Between Brand and Trademarks
With the evolution of the business world in India and the rise of e-commerce, brands have also evolved. Unlike the last century, when brands were created out of logos and names and were for only big business houses, brands are more subjective in the current context. The rising consumer connections and the competitive environment have forced brands to include an essence and reputation and have a personality of their own. All these bring a competitive advantage to the product or service in the market. By brand creation through trademark registration service in Kolkata, MSMEs may get wings for their business.
What does Trademark Registration bring To MSMEs?
When you are registering your trademark, you are protecting your brand name against misuse.When an MSME has a registered trademark, they can bank it upon as a defense mechanism. It brings you the following benefits.
· It acts as a shield to your brand name.
· It helps you create a distinct identity.
· A registered brand saves your brand from loss of reputation. It prevents reputation.
· The brand helps in creating a trustworthy relationship with the customers.
· The registered trademark helps you enhance your market reach.
· A registered trademark helps you in building intangible assets for the company.
Registered Trademark As Collateral For Financing
Small to medium MSMEs often face the issue of collateral for financing. As financing is an essential step for business expansion, you can use a registered trademark as collateral for obtaining a loan from a legitimate financial organization. As the financial institutions consider the legal rights associated with registered brand names, your chance for better financing gets brighter.
Trademark Registration And Consumer Relationship.
If you have a customer-oriented MSMEs,it becomes all the more important to protect your customers from being served identical products or services. For both B2B and the B2C models, the business owners must consider that consumers identify individually. In such a scenario, the MSMEs should look into trademark registration as an essential step towards protecting their consumer relationship and trust.
Trademark Registration As A Cost Saving Measure For Future
The MSMEs in India face an urgency of switching to long-term planning rather than ad hoc measures. Any negligence with trademark registration today may snowball into a massive expense as you may have to face infringement in the future. Any myopic effort of cost-saving today may result in many-fold losses in the future. It may also result in the loss of the ‘whole’ brand. Remember, if you do not have a registered trademark and infringement occurs, you may only register a tort and not trademark infringement case. It significantly reduces your brand protection measures and increases the cost of a lawsuit.
On the other hand, when you have a registered trademark, you may simply produce the trademark registration certificate if you find any violation of the norms. In most instances, the other party will not contest a bona fide registered trademark in court. In worst cases, you may instigate an infringement of trademark lawsuit against any violation. Trademark Attorneys In Kolkata may give a better view of your options.
