3 Reasons Why Custom Socks Make Great Corporate Swag
A lot of corporate swag is not particularly useful. There is a chance that a pen or knick-knack will end up on a recipients' desk, but even then the use value could be outweighed by the clutter factor. Marketing professionals who are seeking to brand items that clients, customers or employees will actually use should customize socks. Here are three reasons why socks make for great swag.
1. Socks Are Useful Accessories
Some pieces of corporate swag simply have more use value than others. Socks are a great choice because these accessories can be both practical and stylish. High-quality custom branded socks are also designed to be washed and can be worn repeatedly for weeks, months or even years. Over this time, the wearer, anyone who launders the socks and people who see the socks can be subtly exposed to a brand.
Brands that get a reputation for having the best swag often see demand emerge for branded merchandise. Putting a little time and thought into the sock pattern, material and size distribution you order is the best way to end up with amazing swag that is actually in-demand. Companies can distribute socks as free swag, make socks a part of team uniforms, offer branded socks as prizes in competitions or sell socks as merchandise.
2. Companies Can Customize Socks Affordably
It can be more affordable to get high-quality socks than many other types of swag. What is more, the savings per pair increases along with the total quantity of socks in an order. Custom sock pricing is determined by the pattern you choose and any additional design and sizing specifications.
In order to maintain low per-sock prices, minimum order quantities apply to custom sock orders and the number of socks ordered per size. Based on sock patterns and fabrication methods, custom branded logo socks may have minimum order quantities of one dozen or two dozen socks per size in an order.
3. Custom Socks Can Display Corporate Logos
It is easy to display logos on socks. Look for a custom sock pattern with the option to add a logo and upload an image file. Based on the sock design, logos may be knitted or printed on socks. The length of socks you choose will determine logo placement.
Logos on ankle-height socks are effective for advertising to the wearer, but tend to be less visible to bystanders because of footwear. The visibility of the logo placement on quarter, crew, knee high or higher socks is indicated on sample images. Higher logo placement can increase visibility when branded socks are worn with team uniforms or everyday outfits.
It does not cost a lot to customize socks, and recipients may be more likely to use custom branded socks than other corporate swag. A company that creates socks can reasonably expect recipients who wear these items to keep them for weeks, months or even as long as a year. During this time, the custom colors, logo and text on socks can promote a business to the wearer and anyone who spots their socks.
