Pakistani brands are known for their classical cuts, detailed work, and vibrant colors. Our clothes are known to represent our tradition and culture, along with a touch of modern tailoring and details. The leading Pakistani brands in women's clothing have really stepped up their game in the past decade. From Retail to high-end couture, Pakistan has proved to be the fashion capital of Asia.
Pakistan's textile industry contributes greatly to the economy of Pakistan. And over the past few years, this industry has also become more recognized internationally. International fashion influencers and celebrities have also been spotted wearing Pakistani brands. For instance, Gauhar Khan was spotted wearing a beautiful ivory chikankari gharara on her Nikkah by Saira Shakira. During her visit to Pakistan, Kate Middleton wore several beautiful ensembles from renowned Pakistani labels. The top clothing brands have transformed the Pakistani retail industry and a few brands have been an integral part of this transformation. Pakistan also produces the best quality ready to wear women's clothing.
The Pakistani couture market is currently dominated by designers like Zara Shahjahan, Hussain Rehar, and Faiza Saqlain that have emerged over the last decade. These designers' talent and creativity are what make our clothes so highly sought after globally. In the following list we have compiled a list of Pakistan's top-rated fashion labels that fashionistas should keep an eye out for:
Hussain Rehar:
The ever-experimental Hussain Rehar has brought a design revolution in Pakistan Fashion Industry. In just three years, he has already gained the limelight in the couture world. His edgy designs, neon color choices, and geometric prints have always left the audience stunned with every launch. During the last year, Hussain Rehar decided to do a solo show of his bridal launch, the collection consisted of beautiful lehnga cholis, shararas, and menswear. His solo show showed his confidence as solo shows are often planned by veteran fashion designers and were risqué for a new designer. In spite of this, the show was a success and was praised by both audiences and fashion critics. This designer is known for creating trends instead of following them. His beautiful pieces are seen on every big fat Pakistani wedding and red carpets as well.
This year, he also debuted his luxury lawn collection “Rohi De Naal” which featured beautiful lawn jooras of vibrant hues and quintessential designs adorned by Ayeza Khan.
Hussain Rehar is all set to launch his bridal collection “Toota Kahani” which is a relatively budget-friendly collection and contains traditional lehnga cholis with a modern twist. The bold color choice and intricate embroidery make this collection a perfect fit for a summer soiree.
Ali Xeeshan:
Known for his unconventional and dramatic designs, Ali Xeeshan is a well-versed name in the fashion industry of Pakistan. His supreme sense of creativity and his experimental approach towards eastern fashion has made the designer stand out of all the designers. He has brought a new range to Bridal Dresses in Pakistan and the signature Ali Xeeshan design makes the outfit speak for itself. His theatric portrayal of his designs and charismatic shows and campaigns make him the most unconventional Asian designer. He has been known for its Bridal and Formal collection but recently he has also been experimenting in the pret-a-porter and summer lawn department as well.
Apart from his unconventional fashion choices, Ali Xeeshan is known for raising important issues through his collection. In his launch “Numaish” he has raised an important issue of Dowry and Child Marriage.
In his Winter Bridal Collection Ali has taken inspiration from nature and featured dresses reflecting the beauty of nature. This collection consisted of a variety of red bridal lehengas and ghararas.
Ali Xeeshan has recently launched his collection “7 Sins”, a luxury formals collection, this collection has extreme variation in terms of tones with flattering silhouettes. This collection has been the talk of the town because of its bold solids and jewel tones.
Farah Talib Aziz:
Farah Talib Aziz’s work exuberates femineity, garnished with fresh colors and floral embroidery, FTA has been a fan favorite this season. Her lawn collections were the talk of the town this season, alluring chikankari outfits with fresh colors and contrasting silk dupattas were all the hype. Farah Talib Aziz’s bold-colored solids were seen everywhere on Eid. Farah is known for her luxe lawn unstitched collections but recently she has been expanding her pret-a-porter line as well. Her kalidars speak signature FTA tailoring and designs, her kalidars were spotted worn by Sona Memon, Minna Tariq, and Madiha Imam. She has also launched her Bridal collection “Leela”.
Maria B
While talking about top clothing brands in Pakistan, you cannot miss Maria B. Maria B was founded by Maria Butt in 1999, and ever since this brand has been going bigger. It is one of the most versatile brands in Pakistan and has something for everyone in their stores, from women's collection to kidswear to couture to affordable pieces maria ensure that no one misses out on fashion. Maria B’s powerful social media presence and the empire she has created say she is one true boss lady.
Maria B’s recent bridal collection promises an undeniable allure, with modern silhouettes adorned with crystal and 3D floral embroidery, these pieces are perfect for a modern-day bride.
Emerald by I.U
Emerald by I.U is a renowned retail brand, it features affordable casual or semi-casual stitched dresses online shopping in Pakistan pieces. This brand specializes in fabric and their printed lawn collection is sold like hotcakes. Emerald by I.U also launched its luxe collection recently and has been experimenting in the western sector as well. Their spring-summer collection was full of colors and floral prints. Their solid co-ord collection is all hype for office wear and was seen everywhere.
Emerald by I.U makes casual dresses for women really trendy, chic, and affordable.
Zara Shahjahan:
Zara Shahjahan is one of the ace designers of Pakistan, her lawn collection gets out of stock as soon as they come in. Her simple yet traditional designs are the signature of the brand. Her minimalistic approach towards Pakistani fashion and her simple shoots make the audience rush towards her stores. Zara has proved that she is the pinnacle of craftsmanship, her attention to detail and her exquisite fabric makes her brand one of a kind. Her wedding formal collection featuring Saira Yousaf was all hype during the launch, it has beautiful fully embellished, booti embroidered pishwas, sharara, and lehngas.
Saira Shakira:
Saira Shakira is one of the most famous clothing brands in Pakistan, Saira Faisal, and Shakira Usman have both built an empire from scratch and now they are an international names. They are known for their subtle embellishments and unusual cuts. Their luxury launches are an instant hit and the wedding season is all rage about Saira Shakira outfits. Saira Shakira's pastel color palette and use of cutwork, lace, and embellishments make their designs stand out from the crowd. The brand's initial launches were focused on luxury pret but now they are also launching their lawn as well. Their Bridal collection radiates modern bride glamour with their dreamlike couture.
Saira Shakira has launched their luxury lawn collection Crimson by Saira Shakira and this collection was all about patches, organza and net dupatta, and heavy embroidery with a bright color palette, unlike their signature bright color palette.
Asim Jofa:
Asim Jofa is known to have a modern take on traditional clothing. His unstitched collection is widely demanded among the Pakistani audience due to its attention to detail and ethereal vibe. Asim Jofa's limited addition chiffon collection featured elegant pastel attires with thread and Zari embroideries on organza fabric. The brand's festive collections are inspired by ethereal charm and grace accentuated with eye-catching hues.
Final Thoughts:
These brands are the epitome of style, creativity, and hard work, specializing in making the finest clothing and giving Pakistani fashion a global identity.
