Digital marketing 101
DIGITAL MARKETING
UNFOLDING A CAREER IN THE FIELD
Vinodkumar P
Any marketing effort we establish on the internet through an electronic mediumis practically the definition of digital marketing. Said medium includes socialmedia, search engines, emails, and other sites to connect with potentialclientele.
The ability to target a discrete set of audiences on a measurably large scalecan easily be labeled as the chief advantage digital marketing offers thesellers. Not to mention the faultless tracking of progress which helps usmaintain or change the course of action as and when deemed fit. Traditionalmethods such as a billboard in the heart of the city, an ad on the TV, or amagazine don’t really guarantee this perk.
TYPES OF DIGITAL MARKETING
Say we were to promote a blog or an infographic, SEO would be the ideal choiceof marketing. Search Engine Optimization helps increase the flow of organictraffic to your page by ranking it higher on a search engine’s result page.This can be achieved through the use of keywords. Blogs and infographics,mentioned earlier, usually, revolve around Content Marketing. The mainobjective is to generate leads for the brand we’re endorsing; customerawareness and traffic growth become the inceptive choice.
Another major branch in digital marketing is Social Media Marketing. Theconstant presence of viable clients on sites such as Linkedin, Facebook,Instagram, and Twitter makes SMM indispensable whenyou merge them with PPC. Paid Per Click is when we pay our publisher/endorseran amount of money every time someone clicks on our ad. Google ads naturally isan excellent choice to invest in PPC.
Event announcements, discounts, promotional content, and directions to personaldomains can be carried out through Email Marketing.
DIGITAL MARKETING 101
Our marketing strategy solely depends on the goals we set at the start of thecampaign. This includes tailoring content based on the target audience that wehave identified to be our recipient. Some of us who already have a website tomarket, only need to invest time and strategy to sell. The rest of us, if we’reon a tight budget, can simply host one on WordPress.
Once the site’s set, traction of customers becomes the next on the checklist.Using suitable marketing strategies this could be done at a low cost. Setting aprice for your service can be quite tricky. Say we set out to generate 500bucks in revenue, we could either sell 50 commodities for 10 bucks each or justone at the cost of 500. We’re obliged to acknowledge the rarity and worth ofour product before we set the price.
Now comes the tricky part where we’re impelled to promote our product. This toocan be achieved through publicity and advertising. I recommend analyzing how wewould market without the internet and then use the internet to our colossalprecedence.
CURATING AND TAILORING CONTENT
Once the budget is set and the target audience is picked, scheduling contentfor the several platforms we have set up is what’s next. Awareness creation andattraction of the multitude depends on how engaging our content is. I mean,what else could be the whole point of marketing?
Email newsletters, blogs, posts on social media, and PPC content allrequire a certain standard of engagement for our product to reach out. Thoroughresearch on keywords to use and appealing content used to frill these keywordsworks like a charm every time we indulge in SEO.
TRACKING THE PROGRESS
Business goals are essentially set by the customers, which we have no option,but to meet. Exceeding the client’s expectations and requests takes incredibledetermination. However, no matter what the outcome is, keeping track is advisedas it shows us where we slack.
Setting realistic personal goals in our work helps us reach attainable targetswith ease each time we take up a client. Setting the bar higher each time wework on a product steadily improves the quality of our work and meets theclient’s requirement/business goal of our company.
Adapting to the existing trends is critical in order to observe a rise inengagement. We also need to correlate our personal goals with business goals toachieve our targets. Tracking our site’s visibility, ranking, and user behavioraids us here.
Collecting previous data and comparing them with the current trends evidentlyhelp us set a bar to challenge us in our work without finding ourselves takingextreme measures.
TO CONCLUDE
There is a good chance that our first attempt could not meet our expectations.This is where we make minor adjustments, change our approach or use an entirelynew tactic altogether. Bridges burn, oceans churn, we live and learn. Mistakesonly make us better and I guarantee any setback won’t be a reason to give up on digital marketing.
