Reputation is the culmination of how society, including customers, stakeholders, employees, and the general public
Reputation is the culmination of how society, including customers, stakeholders, employees, and the general public, views a company or individual. Because it is pretty abstract, we measure a company's reputation on a qualitative scale, ranging from good to bad, rather than a numerical rating.
For most consumers, a company's online presence is their first interaction with a company - and it determines whether or not they decide to continue doing business with you
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