Missed calls have become a powerful tool due to the rapid growth of smartphone usage in India. Hence, many businesses are leveraging missed call services for various purposes that include enabling customers to request call back, generating leads, and collecting customer responses. The missed call services India not only help businesses with their customer services but also help to carry out market research surveys, customer engagement campaigns, and customer opinion polls, without any additional time and resources.
How does it work?
Missed call marketing does not require any customers to share their feedback, response, or opinion by filling out any lengthy forms. The customers can share the necessary information by just giving a missed call on the provided telephone number. This missed call number is shared by the businesses through their websites, mobile apps, display ads, and other social networks.
A missed call service provider will also allow you to run multiple campaigns and receive as many missed calls as possible. simultaneously. This is done by using a range of easy-to-use campaign management features. Such campaigns allow businesses to acknowledge every call with a pre-recorded voice message by integrating the missed call solution with an IVR system. This will help businesses to set up, plan and run such campaigns in a short span.
How to set up a missed call marketing campaign?
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Select a mobile number
The campaign managers first need to select a mobile number that will be used throughout their campaign. This can be done by purchasing a mobile number from any of the service providers. They can also buy from a pool of numbers offered by the miss call service provider, where different numbers can be used for different campaigns. Doing this will make the campaign tracking process a lot easier.
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Purchase the service plan
The next step will be to select a missed call service plan for the campaign. The prices of these plans can vary for different providers depending upon the campaign management features, the unit price of missed calls, and other value-added services.
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Configure the campaign setting
After successfully completing the above steps, the campaign manager will be provided with a web portal by the missed call service provider, that can be used to configure the campaign. The manager can assign numbers to every campaign in this portal, set up an IVR, and even create a campaign analysis report. It also allows you to activate real-time campaign notifications over phone numbers or email IDs. The system will immediately send a text with the details of the received call, every time a caller leaves a missed call.
To sum up
Several missed call services in India are helping businesses to launch missed call marketing campaigns with the minimum time, effort and resources, making it easier for businesses to track missed call campaigns.
Resource Box: Rubic Solution is a digital marketing and IT company in Mumbai that provides a range of IT services, including missed call services. Their service provides clients with strong analytics and actionable insights.
