As we grow age, we have seen drastic changes in way of doing things, living lifestyle & way of doing each and everything has changed. If we talk about a business way of doing business ideas, methods & statistics changed drastically, as due to the high number of competition present in the current market scenario.
According to some business, minds being into or running a business which means knowing your Target customer perception, taste, likes & dislikes and especially their need for somethings. The best & most effective way of better knowing your target customer is effective to market research. Market research is the backbone of every business doesn't matter whether it belongs to the private or public sector market research provides you trading statistics & behavior of your audience.
Market research is a broad term in nature that is divided into several methods, concepts & tactics such as Qualitative market research. Qualitative Market research is an effective way of Marketing research is also called a conversation research method which targets specific numbers of the group by asking some questions or pre-scripted FAQs to know about views towards product or services.
In simple word Qualitative market research involves any research conducted using observation and unstructured questioning. It determines the customer's motivation through close observation.
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