Customer relationship management tools centralizes all interactions with prospects and actual clients, tracks and stores data that can be accessed from any location, while on the go. Companies are able to manage their customer interactions better and automate certain tasks.
What Is Sales CRM
Sales CRM consists of a software package that offers technologies and strategies to help companies manage their client database better, send personalized emails automatically, make phone calls, schedule appointments, and more. there are many CRM systems to choose from, because they have become a necessity for companies in all sectors. In fact, some are designed for specific niches, such as medical, construction, mortgage, real estate, for businesses of all shapes and sizes. They all have the same goal: to manage the most valuable resource, your clients.
CRM offers many great features, applicable for every organization. No matter your activity field, you will certainly make use of such a system. For instance, some characteristics worth mentioning are:
• Call recording
• Reporting dashboards
• Automated follow-ups
• Personalized emails
However, companies are certainly more interested in results and they want to know what they can obtain from such an application. Take for instance follow-ups, how many times did it happen to miss out on sales because no one bothered to follow up prospects. The system can trigger a sales representative to follow-up a lead that got in touch with the company at a certain point or sent a request from the website.
What Is a Sales Dialer
Put it simple, a sales dialer is an electronic device that eliminates manual dialing and calls prospects from the given database. These dialers have become a must-have tool in call centers and for sales professionals. Not to mention they have become more reasonably priced and companies can find affordable packages, with great options and features. There are three main types of dialers to look into, preview dialers, power dialers, and predictive/automated dialers. Getting to know something about each help take the right decision. Not to mention knowing the implications and benefits.
Predictive dialers are among the most used ones and they present undeniable characteristics. They are highly efficient and used in enterprises, large teams, and call centers. Using these systems, agents can call several numbers at once and spend less time waiting to get connected with leads. This means that agents don’t have to rely on lists and dial numbers manually. The dialer predicts when the call will be finished, when it is the best time to call and moves on to the next number. Agents deal with less idle time and can easily switch between inbound and outbound.
The sales CRM can incorporate a dialer and these two powerful tools lead to great results. CRM software anticipates customer needs through recurring reminders. You can anticipate when they will reorder again and let them know. They will be so thankful for making their life easier and assuring the desired products and services. At a certain point, it is very likely they will let others know and your reputation grows. When you take good care of your customers, they will take care of you and the entire experience and effort pays off.
Tracking leads and moving them through the sales funnel is a complex process and very time-consuming. Sales representatives need to focus their energy into making everything possible to convert the prospect into an actual client. With the use of sales CRM things improve, because sale reps can take leads from various sources and respond to their inquiries faster. Leads are also segmented based on demographics, behavior and preferences, to channel strategies in the right direction and know exactly how to approach them.
In a typical day, sale representatives need to establish meetings with clients, negotiate offers, present products and services, and more. while dealing with multiple tasks, they can easily miss out a call or a meeting and this can result in cancellation of a deal. Sales CRM tracks all activities and manages them efficiently, to notify sales on their scheduled activities. The software keeps track of every task and sales can prioritize activities and flag them to receive notifications and n ot miss out on anything.
Why Implement a Predictive Dialer
A sales dialer drives customer satisfaction. Prospects are contacted at a convenient time, regarding products and services that might interest them. People are more likely to present interest in an offer at optimal times, they are more open and thus, customer loyalty increases. Every business wants to benefit from accelerated sales and with the right software, it is possible.
A predictive sales dialer connects agents to the right customers, so the chances of closing a sale are higher. There is no need to guess anymore, as agents discuss directly with potential clients that are most likely to make a purchase. There are so many amazing features that help agents save time and focus on what really matters, closing the deal. Automated processes such as call recording, logging, callback rules, are making their life easier and performance increases substantially. A single tool can do this, and it is worth the investment and training your agents on how to use it.
It is quite easy to find a sales dialer these days. Providers advertise their solutions online and point out all features and implications, costs, offer training on implementing and using the applications. Since there are so many, it is worth looking into offers carefully, to make sure the investment is worth it, and the product is high-quality. One way to do this is by reading reviews and testimonials, find out what other businesses have to say about the tool, if they are satisfied even after installation. Asking for a demo is also recommended, to test at least some of the features and get to know the interface and what the product offers, if it fits your company’s needs.
