OutboundEngine, a nationally recognized marketing software as a service (SaaS) company, today announced in-app purchasing, enabling small businesses, entrepreneurs and professionals to purchase a subscription to its all-in-one marketing solution within the mobile app.
“In uncertain times, Small Businesses are looking for affordable all-in-one solutions in order to reduce unnecessary spend on advertising products that don’t work and come with a high price-tag. They are also looking for convenience of purchase and want to get started without jumping through a lot of hoops. Now they have direct access to all the marketing they need and all they need is the mobile app to get started” said Marc Pickren, CEO of OutboundEngine martech news.
According to mobile app measurement provider, AppsFlyer, there are now more than 2 million apps for iOS and 3 million apps for the android platform. As consumers spend more time within apps, this marketplace is set to grow quickly over the next few years. The global app market is approaching $64 billion this year alone.
“We’re excited to begin offering the OutboundEngine platform to prospective customers through our mobile app. This is the first step and fully aligns with our philosophy to make OutboundEngine in-app commerce and seamless integrations with major marketplaces as easy and efficient as possible,” said Deepak Surana, SVP Product of OutboundEngine.
Additional new features of the mobile app include the ability to see all their reviews in one place, request reviews from customers, and respond directly to reviews and leads in real time marketing automation.
“In-app purchase was phase one in our plan to integrate with over 200 CRMs, marketplaces and platforms by May of 2020. We are determined to meet this goal in support of our customers’ need to stay connected now more than ever,” said Stephanie Bowen, Director of Customer Success of OutboundEngine.
