Market Scope
The Global In-Car InfotainmentMarket can achieve a remarkable CAGR during the forecast period (2018-2023),says the latest report furnished by Market Research Future (MRFR).
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Primary Drivers and TopBarriers
In-car infotainment market is ablend of numerous features that are integrated into cars. These featuresprovide information, communication and entertainment services. In-carinfotainment can be described as the complete section of navigation and climatecontrol information. These types of systems are used for managing audio &video content, in addition to providing updates as well as information ontraffic conditions along with weather forecast. Modern infotainment systemscome with a variety of connectivity options such as Wi-Fi and Bluetooth, livemedia streaming service, smart technology for mobile integration andinteractive voice recognition services, to name a few.
Thriving smartphone industrycoupled with aggrandized use of cloud technology has done wonders for thein-car infotainment market in recent years. The worldwidein-car infotainment market can note a double-digit growth rate in the yearsahead, thanks to the rising use of high-performance interfaces, includinghuman-machine interfaces (HMI), operating controls and control units. But,complexity of in-car infotainment devices could be a major stumbling block forthe market during the review period. Having said that, these challenges willnot have a significant effect on the market, given the rising opportunitywithin the market in the form of personalization facility.
One of the latest trends in thein-car infotainment market includes the increasing integration of artificialintelligence which provides a virtual personal assistant that uses active voicecommand to guide drivers. Other than this, infotainment systems also helpconnect a vehicle with other vehicles backed by the Internet. Connectedvehicles aid in accelerating vehicle safety, offering environmental benefits bycurbing traffic congestion, and improving user experience in the car.
Market Segmentation
The market for in-carinfotainment has been studied on the basis of segments like component, vehicletype, connectivity and installation.
With respect to component, themarket can be considered for software and hardware. The hardware section can becategorized into display units and audio units.
Depending on the vehicle type,the market caters to light commercial vehicles, passenger cars, and heavy commercialvehicles.
Connectivity-wise, the market canbe broken down into V2V, mobile, and voice control.
In terms of installation, themarket includes original equipment manufacturers (OEMs) andaftermarket.
Regional Insight
The geographical distribution ofthe in-car infotainment market is considered for Europe, North America, AsiaPacific (APAC), and the rest of the world (RoW).
Europe, out of all the regions,accounts for the largest share of the in-car infotainment market. Soaringdemand for in-car infotainment within the automobile industry is one of thechief reasons for the said market growth. European Union has mandatedtelematics control in automobiles primarily in passenger cars, which couldboost the growth of the in-car infotainment market in the region.
North America is expected to havea substantial growth in the global in-car infotainment market, given thepresence of a large number of renowned players including Ford motors. Fordmotors recent partnered with Amazon for developing advanced infotainmentsystems. These kinds of marketing hacks adopted by players help the marketreach greater heights in the region. Additionally, bigshots such as GeneralMotors and Apple Inc. are working on enhancing the user experience with the useof infotainment systems.
APAC could be the fastest-growingmarket in the coming years, thanks to the rising demand for luxury cars coupledwith surging disposable income of people. India, China, and Japan are some ofthe most attractive markets for in-car infotainment in the region. Also, shiftfrom basic audio systems to touchscreen infotainment systems with multiplefeatures like Apple CarPlay, navigation, Telematics, Android Auto, etc. augmentthe demand for infotainment systems in the region.
Significant Companies
Some of the significant companiesmolding the worldwide in-car infotainment market include General MotorsCompany (US), Visteon Corporation (U.S.), Denso Corporation (Japan), DelphiAutomotive (UK), Panasonic Corporation (Japan), BMW (Germany), Apple Inc (US), VolkswagenGroup (Germany), Fujitsu Ten Limited (Japan), Harman International Industries(US), Ford Motor (US), to mention a few.
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