The Interactive Advertising Bureau (IAB) today announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where he will focus on strategy, growth, and operational excellence. He will assume the role effective April 1, 2020, reporting to Chief Executive Officer Randall Rothenberg. Cohen is a widely respected advertising agency leader who, most recently, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm martech news.
“David has been part of the digital marketing sector since its inception and has been instrumental in building organizations responsible for purchasing billions of dollars of digital media inventory annually. He brings not only a strong understanding of where our business is today, but where it is going and what’s necessary for it to thrive,” said IAB CEO Rothenberg. “His analytical abilities, persuasiveness, and client focus have been proven time and again. He has been deeply involved in almost every major IAB-led industry initiative, notably the Standard Terms and Conditions for Internet Advertising negotiations, and the Making Measurement Make Sense initiative (3Ms). David’s unique capabilities will help us dramatically increase our brand, agency, and publisher presence across all IAB activities, bringing all key stakeholders to the table. As a top member of the leadership team, he will continue to evolve IAB’s critical programs and events to advance our ability to set the agenda for digital marketing and media stakeholders.”
Troy Young, President of Hearst Magazines and Chairman of the IAB Board of Directors, said: “Balancing the complex and sometimes opposing forces inside our industry requires a deep appreciation for the strategic, technical, and public drivers of our ecosystem. David brings this in spades as an industry pioneer with years of perspective in media agency leadership roles. His knowledge and expertise are a huge addition to IAB and will strengthen our ability to lead the industry through this time of immense change martech.”
Cohen’s primary objectives will be to build more meaningful connections among publishers, brands, and agencies, increase IAB membership, and ensure the organization continues to serve as a central force for collaboration, agenda-setting, and leadership in the industry. He will oversee market-leading thought leadership in the evolving video and cross-screen measurement and attribution space. In addition, Cohen will be responsible for guiding IAB’s event strategy, ensuring that IAB gatherings educate, inspire, and lead the digital marketing and media sector.
