nidm blog
nidm blog
digital marketing


Digital marketing is nothing but creating the right content reaching the right audience by putting it in the right channel and also at the right time and by spending by the right budget.


National Institute of digital marketing NIDM is one of the best digital marketing institutes in Bengaluru, India and they have the quality of education which they provide. Their courses have covered both theory and practical and they are providing internships with 100% placement offers. National Institute of digital marketing NIDM was ranked top digital marketing faculty in 2011 with a vision to create a successful carrier in the digital marketing industry with their experts and guidance they have trained more than twenty thousand students and 2100+ batches and students from twenty countries, trainers have got placed in MNC companies in India and guided over more than 100+startups.

National Institute of Digital Marketing NIDM providing several courses like Dynamic Digital Marketing Program, Advanced Digital Marketing, Hybrid Digital Marketing, Web Designing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Graphic Designing, it is the best platform to add extra skills set in our profile before going to a job we gain a lot of experience from this National Institute of Digital Marketing NIDM.


Google ads is an online advertising platform developed by Google where advertisers pay to display brief advertisements, service offerings, product listening, video content, and generate mobile application installs within the Google ad network to web users.


Ad Rank is a combination of an advertiser’s keyword quality score and their bid. Ad Rank is that the order during which your ad appears on an inquiry engine results page (SERP).  There are two variables: the primary is your bid (how much are you willing to pay), and therefore the second is your quality score.

Google will automatically recalculate your ad rank whenever time someone searches on their terms that trigger your ad then you’ll never simply say that your ad appears at #1 all the time.  Rather, it’s a constantly moving target and would like to see which ad position seems to drive the simplest ROI for you.  Typically, the foremost desirable ad positions aren’t simply a top 10 result, but whatever top positioning allows your ad to point out most prominently on the page. Usually, the premium land on an inquiry engine results page is reserved for the highest three ads.


Advertising is displayed above and below the search results listing when a user searches with terms associated with one among the keywords that have been purchased through Google AdWords.


                                            SEARCH ADS

                                            DISPLAY ADS

The display network offers advertisers the option of placing visual banner-style advertisements on websites that are part of the display network reach approximately ninety global network users a vast potential audience. Even though search network and display network are managed by google the term AdWords usually refers to search network the digital marketer usually refer to the display network

The goal of Google AdWords is to supply the foremost effective advertising services for businesses of all sizes.


1)Show Ads to customers looking for a product or service.

2)CPM pricing for users who wants to target specific content sites and pay for impressions.

3)You can see ads on control google within minutes after finishing production.

4)Every day a large number of users search on google and browser the web on the google network, so a large number of users will see google AdWords ads.

5)When you create an AdWords ad that runs on Google and its search partner sites you can choose the keyword that triggers your ads and specify the maximum amount you are willing to pay for each click.

6)When creating the ad AdWords ad for the content network you can choose the exact placement where you want your ad to appear or you can use contextual targeting to match keywords to content. you can choose either a cost per click CPC bid for your ad or a CPM bid for it is known as CPM

7)Google has an advertising service that is managed through a platform called Google AdWords by advertisers.


So you’ll advertise your website in the following ways through Google AdWords

1.     In Google Search results

2.     In Google Display Network: Google has a network of millions of publishers that allow google to publish banner ads on their website. It means that google sharing a commission with those publishers for showing banner ads delivered by Google on their own website.

3.     YouTube Ads: You can do video ads on YouTube through AdWords

4.     App Ads: You can promote your mobile app on the App network and another display network of Google.

5.     Shopping Ads: Google has a shopping Ads format these ads are ideal for eCommerce and they appear on the search engine results page


Accurate reach- Ads can be now targeted to the users searching on Google. Even if your service or product is already shown in the Google search results, AdWords can still reach new audiences on Google and the Google Network.

More complete control - allows you to switch your ads and adjust your budget until you’re satisfied with the performance of your ads. In addition, you can display ads in multiple ad formats, and you can even target your ads to users in specific languages ​​and locations.

Measurable return on value-  a minimum spending limit a timeframe. If you select the CPC option, you simply pay when someone clicks on your ad. In other words, every dollar you are investing in will bring you new leads.



You’ll most likely end up paying however this, however the utmost bid matters to Ad Rank.

 Ad and landing page quality: Google Ads appearance at the standard of your ads and also the landing page it links to. however relevant and helpful is your ad and landing page to the target audience? This creates your Quality Score.

 Ad Rank thresholds: Google sets minimum thresholds that your ad should reach to be eligible to indicate.

 Context of the user’s search: once conniving Ad Rank, Google pays attention to the search terms, time of the search, location at the time of the search, device kind e.g. mobile or desktop, the character of the search terms, other ads, organic search results and a lot of.

 The expected impact from your ad extensions and ad formats: Adding further data to your ad, like a lot of links to specific pages on your website, is known as a signboard extension. Google Ads comes however these extensions and alternative ad formats can impact your ad's performance.


Google Ads is Google's online advertising program. Through Google Ads, you will be able to manufacture online ads to attain of us exactly once they're interested in the merchandise and services merely|that you just} simply offer. Google Ads accounts area unit managed online, thus you will be able to manufacture and alter your drive at any time, furthermore as your ad text, settings, and budget.

 There isn't any minimum defrayment commitment, and you set and manage your own budget. you decide on where your ad appears, set a budget that's cozy for you, and easily live the impact of your ad.

Campaign: Definition a group of ad groups of ads that share a budget, location targeting, and different settings. Campaigns area unit generally accustomed organize categories of merchandise or services nearly that you just simply offer.

Each campaign consists of one or further ad groups. Settings are near that you just simply can set at the campaign level embrace the budget, language, location, distribution for the Google Network, and more. you'll manufacture separate ad campaigns to run ads fully totally different in several in numerous locations or pattern different budgets

Click Definition once someone clicks your ad, like on the blue headline or signal of a text ad, Google Ads counts that as a click. A click is counted however the person doesn't reach your data processor, maybe as a result of it's quickly unobtainable.

As a result, you'll see a distinction between range the amount of the quantity} of clicks on your ad and thus the number of visits to your data processor. Clicks can assist you to understand but well your ad is appealing to those who see it. Relevant, highly-targeted ads area unit further probably to receive clicks.

In your account statistics, you may see the click-through rate (CTR), which tells you ways in which many people who’ve seen your ad end up clicking on it. This metric can assist you to gauge but partaking your ad is and also the means closely it matches your keywords and different targeting settings.

Note that an honest CTR is relative to what you're advertising and on it networks. to help increase your clicks and CTR, begin by creating nice ad text and powerful keywords to make ads that area unit very relevant and very compelling to your customers.