Chamblee Best Local Search Engine Marketing Agency
SEO stands for “search engine optimization" It is the practice of increasing organic web traffic by leveraging the power of Search Engines (Mainly Google). SEO has become a necessary piece of small and large company's marketing mix. It is essentially a business’s existence on Google and if you do not exist on Google or rather cannot be found on Google, you stand to lose out on a ton of business.
Here are the things you need to know about SEO.
White Hat SEO:
This refers to all SEO strategies and techniques that follow the rules. In other words, it is the legal way of getting ranked.
Keywords are any words or phrases that are searched. Keywords differentiate in length, search volume, and even geography. High volume keywords are usually simple words like "Beer" that get a lot of search hits monthly but have more competition and do not have high conversion rates. On the other hand, the longer the keywords, also called Long-tail keywords, have lower search volume but higher conversion rates. Keywords also can differ based on geography for example "Beer near Me" will show different results if you search it in Atlanta compared to searching it in Wyoming.
Local search marketing focuses on elevating the visibility of a local business' presence in the search engines so that can be found earlier and more often in the search results and clicked more frequently - by people who search online for local businesses to buy from. And according to a study by the Kelsey Group, the local search marketing field has a growing demand to meet.
It's worth noting that the importance of local search marketing doesn't end with B2C sales. Business-to-business (B2B) sales are also becoming increasingly dependent upon search engine usage, as a study by Nielsen/Web visible found that 41% of B2B decision-makers use search engines to find local businesses from which to buy the products and services they need to keep their businesses running.