There is Click for more info a tactic PR agencies and corporate PR departments have used for years in order to pull the wool over the eyes of the news media in hopes of enticing the media to cover a situation. The tactic doesn't work, never worked and is viewed Visit this page by news personnel with a connected with amusement and rawness. I call this tactic the 'Let's not tell 'em' idiot.
One for the dangers of going global and earning in dollars but thinking in rupees is on the expenditure incurred on publicity material. In the past our marketing office within the would propose buying some ball pens for distribution at a trade exhibit to. They told us that it would 'just' cost you a dollar a piece of writing. Sitting in Hyderabad we would convert it in to rupees and http://xmde639.timeforchangecounselling.com/pr-for-your-own-business-where-start-out exclaim, "What, Rs 40 for a regular ball pencil! Forget it, we will send it from India where it costs only Rs 3". Unfortunately, our ball pens weren't any match towards Chinese ones available there in a sexy packing and qualitatively as good as ours. Ended up being the ditto with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed and we bought material in the area markets in foreign countries.
In nearly all cases, PR is and not a cost efficient way to push traffic towards your website online. Paid online advertising will generate more traffic and a heightened ROI (assuming you are experiencing to pay a PR agency for your coverage).
Probably just one of the
