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They’re buying accountability and results. People do not value things that are free. Let’s consider the difference between a free trial client and paid trial client. Person A puts their contact information for a free week, if they don’t show up, there’s no loss. Person B pays for $89 for a trial, they are much more likely to show up because they don’t want to waste that money. They value it.
When's The Best Time To Get A Gym Membership?
They’re buying accountability andresults FitnessMarketing. People do not value things that are free. Let’s consider thedifference between a free trial client and paid trial client. Person A putstheir contact information for a free week, if they don’t show up, there’s noloss. Person B pays for $89 for a trial, they are much more likely to show upbecause they don’t want to waste that money. They value it.