menu
What is next in Digital Marketing?: A 2021 Perspective
What is next in Digital Marketing?: A 2021 Perspective
Digital Marketing, one of the hot topics in the Martech arena, evolved as a pivotal aspect

Digital Marketing, one of the hot topics in the Martech arena, evolved as a pivotal aspect amidst the pandemic. Click on the link & check what lies in its future

2020 has almost ended, we know it had arrived with some unpleasant surprises, and with so much mess around and the second wave of COVID-19, we can’t even hope for a happy ending. But we should also remember that a new decade has arrived for the world as also for digital marketing strategies. The present situation of COVID 19 pandemic is acting as an optimizer for digital marketing, even Coca-Cola is also taking the help of digital marketing strategies to reduce the impact of the pandemic.

With platforms like Tiktok and Instagram Reel revolutionizing the meaning of short video content and capturing the attention of generation Z, this year’s trends will spark a dramatic shift in marketing technology and customer behavior around the globe.

As a deep-rooted part of digital marketing, Pay Per Click (PPC) is well-known for providing a boost to ROI under the right circumstances. As per reports PPC users are 50% more likely to purchase than organic visitors as of 2019 and 40% of brands are willing to increase their PPC budget.

With PPC gaining more traction, Artificial Intelligence is also occupying an important role in digital marketing.


https://www.martechcube.com/what-is-next-in-digital-marketing-a-2021-perspective/