Market Outlook
Monatin isan amino acid that is derived from the root bark of a shrub called Sclerochitonilicifolius; which is native to South Africa. Monatin has a very high intensityof sugar molecules due to which it is used as a natural sweetening agent.Monatin is about 3000 times sweeter than sugar and has zero calories. Thesweetener, manufactured by using monatin is of high quality because it does nothave any aftertaste or any other toxic effects. It does not cause any harm toteeth as compared to other sugar compounds. Due to increasing health andfitness trends, the demand for natural sweeteners is increasing globally, whichleads to the rising market demand for monatin as well. Additionally, the demandfor monatin is increasing in many end-use industries due to its nutritionalvalue. Monatin has zero glycemic index and thus its consumption is safer fordiabetic patients. Due to these health beneficial properties, the market demandfor monatin is anticipated to grow in several end-use industries in theforecast period.
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Increasing Demand for HealthSupplement Anticipated to Boost the Monatin Market
Increasingwellness trend among consumers has boosted the market for monatin relatedproducts. Because of the growing trend of health and fitness, the numberof fitness freak and bodybuilders are increasing these days, which has led tothe global expansion of nutraceutical industry. The increasing number ofdiabetic population is another factor that is drifting the market for monatinrelated natural sweeteners. Europe followed by Asia is expected to have thehighest market demand for natural sweeteners.
Monatin: Key Players
As aresult of the increasing awareness about healthy food among the consumers, the globalmonatin market is growing. Monatin has zero calorie content, as well aszero glycemic index due to which it is beneficial for the consumers. Monatin is a natural sweetener due to which its demand is increasing inmany end-use industries. Monatin is in a developing phase, as the productioncosts is high which is restraining its commercialization. The companies such asCargill, Afrinaturals etc. are developing the product and is expected to launchmonatin on a commercial basis in a short time. Except for them, moremanufacturers are carrying out extensive research and are showing keen interestin the monatin because of increasing number of bakery product consumers.
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Opportunities for MarketParticipants:
Theincreasing awareness among consumers regarding natural products has boosted themarket for natural sweeteners. Monatin is a natural sweetener that can be usedin food processing industries such as bakery, confectionery to provide naturalsweetness in the products. The main key factors that are are expected toescalate the market for monatin are the rising demand for processed food andthe nutraceutical industry. In addition, monatin is also used in toiletries forthe manufacturing of toothpaste and other related products. The emergingmanufacturers have a good chance, as they can advertise their product byproviding proper information about the product like it has zero-calories,natural sweetener, zero glycemic index etc. By considering these aspects, themarket for monatin is projected to grow in the forecast period. The marketplayers or the entrants that are trying to expand their regional footprint mustemphasize the affordability of raw materials to upscale the production ateconomic prices. Hence, the market demand for monatin is estimated to witnessan accelerating demand over the forecast period.
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