Looking for Video Production Company in New York?
Video marketing is one of the best and most powerful tools of the digital marketing strategy. In today’s time people are surrounded by the videos in their day to day life and study shows that more that 85% people watches online video in New York. That’s a huge number and that makes the video marketing as the powerful source of the marketing in today’s time.
There are many ways to do video marketing, it’s not that you only need to shoot a video of any particular thing in your company and post it. You can create any type of video like, new product launch, service or products, any promotions or deals, explanatory video, etc.
Video marketing is not only about creating a video and posting it on your company’s social media channel or website, there are different ways that you need to take care of while doing the video marketing.
· Select a perfect thumbnail
Thumbnail of a video is one of the most important part of your video because that is the first thing that drives the user to play the video. We can take an example for this as when we buy a book you first judge it by its cover same way is with the video, people judge the video by its thumbnail image. The thumbnail image of your video should be catchy enough.
Thumbnail of a video ensures that user play your video and for that what you need to do to keep a catchy thumbnail like an smiling human images or anything related to your video that engages the user. If you have a good thumbnail you will see the increase in results of your video.
· Run social media campaign
When you are planning to do video marketing for you business, the important source of it is the social media. You can run the video ads or campaign on social media for your video and that will give you much better results as in today’s time many people are using social media and watches video there.
When you are running campaign on social media you need to consider few things as you need to optimize the time at what time more people are engaging with your videos, select the right target audience, platform on which you are running your campaign. We at Sinema Films have complete video marketing solution at one stop. If you're looking for social media video production company, them you're at right place.
· Ask people to share your videos
Everyone knows the power of social media in today’s time and the speed how things go viral on social media is also not hidden. When you run video ads or posts any video on your social media channels sharing is the important thing that can get you more new users. Never feel shameful when asking someone to share your video on social media as when someone shares the video it reaches to more people and that will result in more user engagement.
· Add videos in email marketing
If you have a good funnel to do email marketing for your business then it’s great for you. You can add video in your marketing emails to get the better results. According to a study of Animoto adding video in the subject line of your emails increases the open rates of the emails by 19%, Click rates of the videos are also increased by 65% by adding a video in your email.
