Trifles Market size is estimated at $654.4 Million in 2020, projected to grow at a CAGR of 4.3% during the forecast period 2021-2026.

Geethabhavani Srikota

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The rise in popularity of quick and healthy meal replacements among office workers and the youth population can be ascribed to the growth of the trifles industry.

Trifles Market size is estimated at $654.4 Million in 2020, projected to grow at a CAGR of 4.3% during the forecast period 2021-2026. Trifle is popular among customers worldwide as a dessert and this determinant is driving the market growth for the Trifles Industry. Contemporary sandwich cakes may have originated from trifles. There are different kinds of trifles like tiramisu trifles, Christmas trifles, chocolate trifles and so on. The typical trifle desserts consists of sponge cake soaked in fortified wine and topped with whipped cream or syllabub. These different kinds of trifles cater to different segments of customers who in turn fuel the market growth for the Trifles market. The rise in popularity of quick and healthy meal replacements among office workers and the youth population can be ascribed to the growth of the trifles industry. In the forecast period, the increased popularity of bakery products as a snack packed for school-aged children is likely to drive consumption of product. As consumer behaviour changes, the majority of main firms in the food and beverage industry have been pushed to improve the nutritional profile of their products in order to attract customers. Consumers have begun to spend exorbitantly on food products manufactured from health-beneficial substances, therefore the onset of COVID-19 is predicted to modestly raise demand for trifles market.

Trifles Market Segment Analysis – By Product Type:

Based on Product Type, Non-Dairy Trifles accounted for the largest revenue market share in 2020 and is also anticipated to grow with the fastest CAGR of 4.4% in the forecast period 2021-2026 owing to the demand for low-sugar, low-calorie and more healthy dessert options in the wake of the COVID-19 pandemic. Non-Dairy Trifles are characterized by the total absence of all dairy constituents like lactose. Non-Dairy Trifles can be made with dairy free Oreos, dairy free brownies or vegan brownies, chocolate granola, vegan peanut butter or sunbutter cups and fresh fruit. Further, people’s inclination towards healthy lifestyle is fuelling the segment growth. For example, vegan trifles have been introduced by the British supermarket Morrisons in 2020-2021 owing to the increase in the inclination of customers towards healthier plant-based dessert options. Innovative approaches like gluten-free, Non-dairy based trifles, vegan trifles and syllabubs are anticipated to witness new avenues in the forecast period 2021-2026. Furthermore, upsurge in the disposable income of customers coupled with their preference towards trifle desserts and syllabubs will drive the trifles market globally.

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Trifles Market Segment Analysis – By Distribution Channel:

Based on Distribution Channel, Supermarket/hypermarkets accounted for the largest revenue market share in 2020. Players in the market are focussing on supermarkets/hypermarkets for distribution of their products as these outlets provide opportunity to choose from a wide range of options consequently boosting the market's growth. Online Channels is projected to witness the fastest CAGR of 4.9% during the forecast period 2021-2026 owing to the global lockdowns and social distancing guidelines imposed due to the COVID-19 pandemic. All the major retailers like Marks and Spencer(M&S), Tesco, Waitrose, Sainsbury’s, Aldi, ASDA, Lidl, Morrisons , Lowes Foods and Longo’s have an online presence and have contributed significantly to the growth of Trifles market.

Trifles Market Segment Analysis – By Geography:

Based on Geography, Europe trifles Market accounted for the largest revenue share of 42% in 2020 owing to the significant cultural factor associated with it, as trifles first originated in this region. Trifles and syllabubs go together. North America is predicted to be the fastest growing region during the forecast period 2021- 2026 owing to the reason that a variant of trifles termed tipsy cake is renowned in Southern United States. The year-round availability of high-quality raw materials at reasonable rates enables important manufacturers to sell trifles at competitive prices propelling the regional growth. Also, Asia Pacific region is anticipated to witness substantial growth in the forecast period. Australia is set to occupy a sizeable market share in the Trifles market owing to the reason that Australians have a preference for English desserts and also some Australians have English ancestry. The region's bakery business is predicted to grow at a faster rate than the rest of the world, due to growing middle class, economic marketization, urbanisation, and increased social media influence.

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Trifles Market Drivers

Emergence of Gluten-Free, Vegan and Dairy-Free Trifles:

The current crisis has made people more health conscious and made them turn towards a plant-based diet for ensuring their health and well-being. The trifles market has also been affected owing to Covid 19 pandemic and new innovations have come up like vegan trifles, gluten-free trifles and non-dairy trifles providing positive outlook to the market. Vegan syllabubs have been in demand in 2021. Morrisons is the earliest supermarket to introduce a vegan version of the quintessential dessert – the strawberry trifle beside fifteen novel inclusions to its plant-based V Taste series. These healthier and innovative options are fuelling the Trifles market in the wake of the crisis created by the COVID-19 pandemic in 2021.

Trifles Market Challenges

Overconsumption Leading to Obesity and Diabetes:

The typical trifle desserts consisting of sponge cake soaked in fortified wine and topped with whipped cream or syllabub are not healthy diet options, especially for people suffering from obesity and diabetes. The increasing number of cases of obesity and diabetes in Europe and North America imposes limitations on the growth of the trifles market. The alcohol content of trifles on excessive consumption can make a person obese. Alcohol like sweet wine includes carbohydrates and may raise blood sugar which can in turn result into diabetes. These determinants coupled with the crisis situation in 2021 have forced people to be more health conscious and turn towards plant-based diets thereby setting a challenge for the conventional trifles and syllabubs market.

Trifles Market Landscape:

The Trifles Market's main strategies include introducing new varieties of trifles, mergers and acquisitions, joint ventures, and regional expansion. Trifles Market top 10 companies are Marks and Spencer (M&S), Tesco, ASDA, Waitrose & Partners, Lidl, Sainbury’s, Morrisons, Lowes Foods, Aldi and Longo’s.

Acquisitions/Product Launches:

In October 2020, U.K. supermarket Morrisons indicated that it was introducing another first-to-market commodity as it braced itself to unleash the first vegan trifle in U.K. supermarkets as a section of its celebratory vegan series. The completely vegan trifle includes fruity strawberry sauce and boudoir biscuits plated with vanilla custard and topped with whipped vegan cream, hand perfected with a golden gleam.

Key Takeaways

Geographically, Europe trifles Market held the largest revenue share of 42% in 2020 owing to higher consumption of it in the region associated with its cultural adaptation. The scope of the trifles Market for various regions will be provided in the final report.

The trifles Industry is expanding owing to emerging applications of bakery and confectionery in food and beverage industry.

The market's growth will also be fuelled by ongoing research and advancements to provide healthier substitutes of food products and this is pushing the trifles industry forward during the forecast period 2021-2026.

COVID-19 pandemic has confined people indoors at their homes and also owing to the ease with which everything is available at fingertips, just a click away is boosting the market growth.

However, usage of fortified wine as its key ingredients may limit the products consumption in Middle eastern countries.