We all know Grandpa of digital marketing, ‘Email Marketing‘, but do you know what Guerrilla Marketing is? How does it help Email Marketing? Dive in to learn
Like guerrilla warfare, guerrilla marketing offers low-cost strategies that involve an element of surprise.
Your business meets potential customers where they stand while producing leads and saving you money.
Guerilla marketing is all about marketing on the cheap, utilizing creative brains rather than cash brawns to recognize and reach your audience.
What is Guerilla Marketing?
Guerilla marketing is a set of marketing activities employed to launch a marketing campaign at a small amount of cost it normally would cost, with multiple times the effect of the cash spent on that.
In other words, guerilla marketing acts as an amplifying glass for the impact of a marketing campaign launch.
Roots of Warfare
At the point when we hear the term “guerrilla marketing,” its hard not to think of guerrilla warfare which makes sense since that is the place where this style of marketing got its name. In the warfare context, guerrilla strategies depend generally upon the component of surprise. Think “Ambushes, sabotage, raids,” as per to Creative Guerrilla Marketing.
But how does that convert into the work we do every day? In marketing, guerrilla strategies mostly play on the element of surprise. It decides to build highly unconventional campaigns that catch individuals unexpectedly in the course of their everyday schedules.
The term itself was built in the early 1980s by the late business writer Jay Conrad Levinson, who wrote numerous books about guerrilla strategies in various professional areas. Obviously, at that time, marketing, in general, looked very different and keeping in mind that guerrilla marketing is still utilized today, the ever-growing digital landscape is changing what it resembles.