It’s not just United Airlines that has to worry about the significant negative ramifications of the improper application of security. Events also can, and do, hit the media spotlight for all the wrong reasons—including unprofessional Security being aggressive or mishandling a situation.
Whether you’re planning a board of director’s meeting, a product launch, or a customer program at the Olympics, you need an event security team that enhances your attendees’ experience and the client’s brand—not restricts it with prohibitive and/or unnecessarily overt protocols and Procedures. Event security should be about facilitating clients’ requests, staying dynamic and flexible, working to get to “yes,” and, if there are issues, offering alternatives.
