The AR / VR based digital marketing service providers in healthcare sector market is projected to grow at an annualized rate of ~30%, till 2030
Roots Analysis has done a detailedstudy on “AR /VR based Healthcare Digital Marketing Service Providers Market, 2020-2030” covering keyaspects of the industry’s evolution and identifying potential future growthopportunities.
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Key Market Insights
§ Presently, more than 120 companies claim to offer AR / VRand affiliated digital marketing services to the global healthcare industry
§ In the last five years, several companies have entered thisdomain, offering app development and video / content generation services,through the use of both AR and VR technologies
§ Majority of the companies engaged in this field are basedin developing regions; the market landscape is characterized by the presence ofsmall and mid-sized firms
§ In order to achieve a competitive edge, companies areputting in significant efforts to expand their capabilities and enhance theirrespective service portfolios
§ Big pharma players have also invested significantly invarious digital marketing and patient / physician training based initiativesthrough the use of AR / VR technologies
§ Given the growing popularity of AR / VR based marketingtools, various therapy developers are likely to forge alliances with AR / VRservice providers in the foreseen future
§ Owing to the anticipated rate of adoption of AR / VR basedtechnologies in the healthcare industry, the digital marketing serviceproviders market is likely to grow at an annualized growth rate of ~30%, overthe next decade
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Table of Contents
1. PREFACE
1.1. Scopeof the Report
1.2. ResearchMethodology
1.3. ChapterOutlines
2. EXECUTIVE SUMMARY
3. INTRODUCTION
3.1. ChapterOverview
3.2. KeyChallenges in Pharmaceutical Marketing
3.2.1. Needfor Product Differentiation
3.2.2. GrowingDemand for Patient Centric Healthcare
3.2.3. Lackof Standard Performance Metrics
3.2.4. Needfor Scientific Communication
3.3. Importanceof Digital Marketing
3.4. PopularDigital Marketing Strategies
3.4.1. SocialMedia Marketing
3.4.2. ContentMarketing Strategy
3.4.3. MarketingAutomation
3.4.4. SearchEngine Optimization and Marketing
3.4.5. ArtificialIntelligence based Marketing
3.5. Useof Augmented Reality and Virtual Reality (AR / VR) in
PharmaceuticalDigital Marketing
3.6. GrowthConstraints in AR / VR Industry
3.7. FuturePerspectives
4. AR / VR BASED HEALTHCARE DIGITAL MARKETINGCOMPANIES: CURRENT MARKET LANDSCAPE
4.1. ChapterOverview
4.2. DigitalMarketing in Pharmaceutical Industry: Overall Market Landscape
4.2.1. Analysisby Type of Technology
4.2.2. Analysisby AR / VR based Services Offered
4.2.3. Analysisby Type of Digital Marketing Services Offered
4.2.4. Analysisby Secondary Marketing Services Offered
4.2.5. Analysisby Year of Establishment
4.2.6. Analysisby Company Size
4.2.7. Analysisby Geographical Location
5. COMPANY COMPETITIVENESS ANALYSIS
5.1. ChapterOverview
5.2. Methodologyand Key Parameters
5.2.1. CompetitivenessAnalysis: AR / VR based Digital Marketing
Service Providersbased in North America
5.2.2. CompetitivenessAnalysis: AR / VR based Digital Marketing
Service Providersbased in Europe
5.2.3. CompetitivenessAnalysis: AR / VR based Digital Marketing
Service Providersbased in Asia-Pacific
6. COMPANY PROFILES
6.1. ChapterOverview
6.2. ARworks
6.2.1. CompanyOverview
6.2.2. RecentDevelopments and Future Outlook
6.3. CGLife
6.3.1. CompanyOverview
6.3.2. RecentDevelopments and Future Outlook
6.4. CubeZoo
6.4.1. CompanyOverview
6.4.2. RecentDevelopments and Future Outlook
6. 5. ImpactXM
6. 5.1. CompanyOverview
6. 5.2. RecentDevelopments and Future Outlook
6.6. INVIVOCommunications
6.6.1. Companyoverview
6.6.2. RecentDevelopments and Future Outlook
6.7. Mindgrub
6.7.1. CompanyOverview
6.7.2. RecentDevelopments and Future Outlook
6.8. Mirum
6.8.1. CompanyOverview
6.8.2. RecentDevelopments and Future Outlook
6.9. PIXACORE
6.9.1. CompanyOverview
6.9.2. RecentDevelopments and Future Outlook
6.10. QuastMedia
6.10.1. CompanyOverview
6.10.2. RecentDevelopments and Future Outlook
6.11. Random42
6.11.1. CompanyOverview
6.11.2. RecentDevelopments and Future Outlook
6.12. TippingPoint Media
6.12.1. CompanyOverview
6.12.2. RecentDevelopments and Future Outlook
6.13. vStream
6.13.1. CompanyOverview
6.13.2. RecentDevelopments and Future Outlook
7. POTENTIAL STRATEGIC PARTNERS
7.1. ChapterOverview
7.2. Scopeand Methodology
7.3. PotentialStrategic Partners for Digital Marketing Companies
7.3.1. MostLikely Partners
7.3.2. LikelyPartners
7.3.3. LessLikely Partners
7.3.4. LeastLikely Partners
8. DIGITAL MARKETING RELATED INITIATIVESOF BIG
PHARMA PLAYERS
8.1. ChapterOverview
8.1.1. Analysisby Year
8.1.2. Analysisby Type of Initiative
8.1.3. Analysisby Type of Application Area
8.1.4. Analysisby Type of Solution
8.1.5. LeadingPlayers: Analysis by Number of Initiatives
8.1.6. LeadingPartners: Analysis by Number of Initiatives
9. CASE STUDY
9.1. ChapterOverview
9.2. NarolaInfotech for Zocular
9.2.1. NarolaInfotech
9.2.2. Zocular
9.2.3. BusinessNeeds
9.2.4. ObjectivesAchieved and Solutions Provided
9.3. Viscirafor Actelion
9.3.1. Viscira
9.3.2. Actelion
9.3.3. BusinessNeeds
9.3.4. ObjectivesAchieved and Solutions Provided
9.4. SoftCoverVR for LifeLabs
9.4.1. SoftCoverVR
9.4.2. LifeLabs
9.4.3. BusinessNeeds
9.4.4. ObjectivesAchieved and Solutions Provided
9.5. VirtualReality Ireland for MISA
9.5.1. VirtualReality Ireland
9.5.2. MISA
9.5.3. BusinessNeeds
9.5.4. ObjectivesAchieved and Solutions Provided
9.6. ViitorCloudfor vCura
9.6.1. ViitorCloud
9.6.2. vCura
9.6.3. BusinessNeeds
9.6.4. ObjectivesAchieved and Solutions Provided
9.7. Kwebmakerfor Lilavati Hospital
9.7.1. Kwebmaker
9.7.2. LilavatiHospital
9.7.3. BusinessNeeds
9.7.4. ObjectivesAchieved and Solutions Provided
9.8. Intermindfor My Health Meter
9.8.1. Intermind
9.8.2. MyHealth Meter
9.8.3. BusinessNeeds
9.8.4. ObjectivesAchieved and Solutions Provided
9.9. VRVision for Providence Healthcare
9.9.1. VRVision
9.9.2. ProvidenceHealthcare
9.9.3. BusinessNeeds
9.9.4. ObjectivesAchieved and Solutions Provided
9.10. CitrusBitsfor Zoetis
9.10.1. CitrusBits
9.10.2. Zoetis
9.10.3. BusinessNeeds
9.10.4. ObjectivesAchieved and Solutions Provided
10. MARKET FORECAST
10.1. ChapterOverview
10.2. ForecastMethodology and Key Assumptions
10.3. OverallAR / VR based Digital Marketing Opportunity in Healthcare
Industry, 2020-2030
10.4. AR/ VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution by Typeof Technology, 2020 and 2030
10.5. AR/ VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution byProduct, 2020 and 2030
10.6. AR/ VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution byEnd-User, 2020 and 2030
10.7. AR/ VR based Digital Marketing Opportunity in Healthcare Industry:
Distribution by KeyGeographical Regions, 2020 and 2030
10.7.1. AR/ VR based Digital Marketing Opportunity in Healthcare Industry
in North America,2020-2030
10.7.1.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in North America:Distribution by Type of Technology, 2020 and 2030
10.7.1.1.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in North America:Share of AR based Services, 2020-2030
10.7.1.1.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in North America:Share of VR based Services, 2020-2030
10.7.1.1.3.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in North America:Share of Mixed Reality (MR) based Services, 2020-
2030
10.7.1.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in North America: Distribution by Type of Product, 2020 and2030
10.7.1.2.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in North America:Share of Hardware Products, 2020-2030
10.7.1.2.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in North America: Share of Software Products, 2020-2030
10.7.2. AR/ VR based Digital Marketing Opportunity in Healthcare Industry
in Europe, 2020-2030
10.7.2.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Europe:Distribution by Type of Technology, 2020 and 2030
10.7.2.1.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Europe: Share ofAR based Services, 2020-2030
10.7.2.1.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Europe: Share ofVR based Services, 2020-2030
10.7.2.1.3.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Europe: Share ofMR based Services, 2020-2030
10.7.2.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Europe:Distribution by Type of Product, 2020 and 2030
10.7.2.2.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Europe: Share ofHardware Products, 2020-2030
10.7.2.2.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Europe: Share ofSoftware Products, 2020-2030
10.7.3. AR/ VR based Digital Marketing Opportunity in Healthcare Industry
in Asia-Pacific,2020-2030
10.7.3.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Asia-Pacific:Distribution by Type of Technology, 2020 and 2030
10.7.3.1.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Asia-Pacific:Share of AR based Services, 2020-2030
10.7.3.1.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Asia-Pacific:Share of VR based Services, 2020-2030
10.7.3.1.3.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Asia-Pacific:Share of MR based Services, 2020-2030
10.7.3.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Asia-Pacific:Distribution by Type of Product, 2020 and 2030
10.7.3.2.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Asia-Pacific:Share of Hardware Products, 2020-2030
10.7.3.2.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Asia-Pacific:Share of Software Products, 2020-2030
10.7.1. AR/ VR based Digital Marketing Opportunity in Healthcare Industry
in Rest of the World,2020-2030
10.7.1.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Rest of the World:Distribution by Type of Technology, 2020 and
2030
10.7.1.1.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Rest of the World:Share of AR based Services, 2020-2030
10.7.1.1.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Rest of the World:Share of VR based Services, 2020-2030
10.7.1.1.3.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Rest of the World:Share of MR based Services, 2020-2030
10.7.1.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Rest of the World:Distribution by Type of Product, 2020 and 2030
10.7.1.2.1.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Rest of the World:Share of Hardware Products, 2020-2030
10.7.1.2.2.AR / VR based Digital MarketingOpportunity in Healthcare Industry
in Rest of the World:Share of Software Products, 2020-2030
11. EXECUTIVE INSIGHTS
11.1. ChapterOverview
11.2. UnanimityInformation & Technology
11.2.1. InterviewTranscript: Pritam Sahu, Director, Unanimity Information &
Technology
11.3. Kwebmaker
11.3.1. InterviewTranscript: Dhananjay Arora, Founder and CEO,
Kwebmaker
12. CONCLUSION
13. APPENDIX 1: TABULATED DATA
14. APPENDIX 2: LIST OF COMPANIES ANDORGANISATIONS
Contact Details
Gaurav Chaudhary
+1 (415) 800 3415
gaurav.chaudhary@rootsanalysis.com
