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If you buy honest online ordering systems, you'll have certain system tools you'll use to extend your online orders. First, the system will gather useful data. What's a typical check size? What time are most online orders taking place? What percentage of different customers are using the system? What percentage of total orders per day or month? What promotions are working? What sorts of food are most ordered for removing or delivery? Use this data to draw conclusions and make adjustments. The system should also gather email and telephone information. Use this information as a marketing tool. Sending emails or text messages are an inexpensive and effective ways to speak together with your customers to notify them about specials. Bringing everything together, to urge the best return on your investment do the following: identify people that would use online ordering, market to them through traditional means also as email, text messages, and inside your store, offer incentives, use your statistics to trace the effectiveness of your efforts and BE CREATIVE!!!