Marketing is a key to success for every business and this is also implying on pharmaceutical franchise companies. Learning the new tactics for brand management is an issue faced by most of the pharma companies. The process seems to be a complex in functioning, still by examining the growth and issues in the management, pharma brand managers can improvise the efficiency and quality of production and marketing leadership. In order to escape from goof ups and confusions, communication plays a vital role in brand management strategies.
