Still drinks provide customers the chance to experience a limitless range of flavours. Additionally, they satisfy the fundamental needs of consumers for true taste and increased utility. Without the carbonation of conventional beverages, they provide a pleasant, fruity refreshment. Additionally, these drinks can be tailored to suit local tastes and are available in organic and sustainable quality. The demand for still drinks has increased significantly as consumer income levels across the globe have increased. Particularly in emerging markets is this true.
Over the course of the projected period, consumption of carbonated beverages is anticipated to increase the incidence of health problems like obesity. The prevalence of lifestyle diseases like diabetes is rising as a result of changing dietary and lifestyle choices. For instance, the Centers for Disease Control and Prevention (CDC) report that between 1999–2000 to 2017, the obesity rate in the United States rose from 30.5% to 41.9%. Additionally, it is projected that growing consumption of flavoured bottled water, instant coffee, and tea would spur market expansion for still drinks globally during the next years.
Key players functioning in the global still drinks market are Calpis Co. Ltd., Tropicana (PepsiCo), Yakult, Minute Maid (The Coca-Cola Company), Asahi Soft Drinks Co. Ltd., Nestle, and Unilever.
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