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Snack products market to witness frequent product launch as companies aim at outsmarting competition: TMR
Snack products market to witness frequent product launch as companies aim at outsmarting competition: TMR
The global snack products market will continue exhibiting growth, albeit at a stunted pace. According to a latest study by Transparency Market Research

Theglobal snack products market will continue exhibiting growth,albeit at a stunted pace. According to a latest study by Transparency MarketResearch, the market will witness the impact of the unprecedented COVID-19outbreak. Amid extended lockdown and pandemic crisis, consumers are likelier tostockpile on staple and essential food items. While certain sections within thefood industry may witness surge, presently companies operating in comfort foodsector are facing low consumption of their items due to disruptions in supplychain.

Thesecompanies are therefore focusing on mitigating challenges hindering the smoothsupply operations, while leveraging their online presence. They are alsoadopting innovative delivery methods to reach consumers. Most companies intendto adapt to prevailing scenario by investing in D2C or direct-to-consumersecommerce channels.

TMR’s report on the snack products marketcarefully identifies hidden growth opportunities for the market. It gauges thelong-term and short-term impact of ongoing crisis and is intended to offerrecommendations to help companies embark on swift recovery. The report offers aholistic market overview, covering information on growth drivers andchallenges. 

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CompaniesFocus on Innovations and Product Launches to Establish Stronghold amidCompetition

According tothe study, the presence of numerous companies has rendered the global snackproducts market highly fragmented. Companies primarily focus on building brandnames to gain traction. As a result of intense competition, there is high focuson product launches and innovation. It is imperative for companies to keep pacewith dynamic consumer preference to be of relevance in the market.

The snackproducts market offers immense scope for companies, small, medium-scale, andlarge alike to outsmart competition. It is therefore crucial for companies torely on prevailing trends and adopt most suitable strategic moves, even if itrequires investment. TMR’s report is intended to bring stakeholders up-closewith in-depth details on the market, guiding them through potential challenges.

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Marketis Highly Susceptible to Changing Consumer Taste Preferences

Changinglifestyle and preference of consumers are key factors influencing growth of themarket. It was their changing taste that paved way for exponential growth ofthe snacks market. Even at present, it is their changing preference that isswaying leading brands away from established business strategies.

TMR observesa significantly high focus on natural and organic ingredients. Consumers are nolonger a homogenous mass, instead better access to the internet has renderedthem conscientious about their food choices. They are naturally driven towardsclean label and allergen-free products. Additionally, the increasing prevalenceof gluten intolerance is compelling even big brands to rethink theiringredients list.

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Some of thecompanies are consciously changing recipes to appeal to a wider demography. TheU.S. has been swept by veganism and so are several other countries. While veganconsumers too exhibit demand for snack products their ingredients of choice arequite different. This has led to the launch of several organic and vegan snackproducts by some of the leading brands.

Theseproduct launches offer multi-fold advantages to the companies. They not onlyhelp brands to encompass the vegan or vegetarian population but find appealamong health conscious consumers too.  

Regionally,North America still holds dominance, with trailing closely behind. However, inthe coming years Asia Pacific too is expected to emerge as a lucrative market.The increasing willingness among consumers in the region to spend onready-to-eat food as a result of their changing lifestyle and improving incomewill therefore aid the expansion of the market.