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This became a big media story with kinds of motives associated to the upkeep. It took months to overcome the negative sway. In fact when Raju and I had gone to Singapore and Sydney a number of TV news channels there would ask him a question about that controversy during live selection interviews. He used to get upset and later on ask me why I'm able to not stop the interviewer from asking such doubts. Unfortunately, he did not realize that professional journalists do though not always ask what you want them request.
I discovered that the Bangalore based advertising and PR agency handling the Satyam account was not necessarily contributing much though they charged a huge fee. We sacked them and any professional buying process appointed one of the top advertising agencies in the region to handle our paid communication provider. The first collaboration effort would bring out the corporate identity manual, called Satyam Agreement.This was to is vital to keep that all corporate branding effort through world would definitely be cohesive.
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