There is a tactic PR agencies and corporate PR departments have been utilizing for years to pull the wool over the eyes of the news media in hopes of enticing the media to cover a situation. The tactic doesn't work, never worked Look at more info as kitchen staff and is viewed by news personnel with a combination of amusement and irritation. I call this tactic the 'Let's not tell 'em' key.
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It may be the job in the place of PR agency permit the public know that you are the actual you are performing. There isn't magic formula, but PR agencies have techniques and methods that happen to proven as often as needed again. They are aware how to achieve the public. They have writers and editors and marketing specialists who know ways to spread news in swiftest and safest ways realistic. It's fast
