SEO (Search Engine Optimisation) cannot be overlooked. It is every business owners dream to show up on the first page of their prospects internet search but competition for the top spots are fierce. Google (and other search engines) have complex algorithms with over 200 signals to enable them to identify the relevancy of each website page on the entire World Wide Web.
The first (and most obvious) place to start to improve SEO is your actual website. The copy (text, news and blogs) you write is not just for your visitors, you are also writing for the search engines. Don’t worry though, it’s not about writing in some secret code, Google reads your site much like a person does and wants to be able to quickly and clearly ascertain what each of your web pages is about and what value it provides.
Understanding the best keywords for your business part of this process, these are the words and phrases that someone will input into a search engine when looking for your services. You can’t just overwhelm your page with keywords though, Google also ranks based on readability and value as well as the addition of regular and unique content.
Understanding this balance can be tricky but our team has the experience and expertise to ensure your website is optimised for the best ranking results.
It can be a surprise to many business owners to learn that Google assess more than just your website; it also takes into account other actions taken across the internet. If there are lots of links on other pages that lead people back to your website, this is a signal that you are popular, active, relevant and trustworthy. It gives your site authority. The process to achieve this is called link building and involves building relationships with other pages, websites and people and giving them a valuable reason to share a link to your site.
As a full service SEO company we can formulate a strategy bespoke to your business to help you to execute it to improve your off-site SEO.
Contact us directly to discuss your current SEO ranking and how we can offer search engine marketing services to help you thrive online. You can also read a blog post from our Director Katie on SEO here.