According to a new market research report "Sales Intelligence Market byComponent (Software and Services), Application (Lead Management, DataManagement, Analytics and Reporting, and Others), Organization Size, DeploymentModel, Vertical, and Region - Global Forecast to 2024", publishedby MarketsandMarkets, the Sales Intelligence Market is expected to grow fromUSD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual GrowthRate (CAGR) of 11.4% during the forecast period.
The key factors driving the Sales Intelligence Market includethe imminent need for advanced software to improve customer targeting andconnect rates and growing demand for data enrichment software to improve salesconversions.
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Large enterprises segment to hold the largest market sizeduring the forecast period
Increasing competition and the rising rate of data decay,compel large enterprises to implement sales intelligence software forpreventing data inaccuracies with data enrichment capabilities of the softwareas well as maintain an edge over their competitors. These data inaccuracies cannot only decrease the connect rates of the companies but can also lead to badbrand image due to wrong targeting. Furthermore, rising technologicalproficiency among the large enterprises further adds to the high adoption ofsales intelligence software during the forecast period.
Services segment to grow at a higher CAGR during the forecastperiod
The services segment is expected to grow at a higher CAGRduring the forecast period due to the need of constant guidance throughout theplanning and implementation process, training, and support among enterprises,during the product deployment life cycle. Services enable companies to choosethe right set of software as well as helps them deploy software correctly andoperate them without hassle.
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North America to account for the largest market size duringthe forecast period
Many companies in North America are adopting salesintelligence software to gain holistic visibility into their customers’ andprospects’ needs for improving their targeting strategies and salesproductivity. North America is house to some of the major sales intelligencevendors, such as DiscoverOrg, Dun & Bradstreet, LinkedIn, Oracle,Demandbase, InsideView, Clearbit, HG Insights, LeadGenius, InfoGroup, Zoho andUpLead. These players have their headquarters, direct sales offices, and alarge number of channel partners in the region to cater to North America, whichhas further added to the high adoption of sales intelligence software in thisregion.
The Sales Intelligence Market comprises major providers, suchas DiscoverOrg (US), Dun & Bradstreet (US), LinkedIn (US), Oracle (US),Demandbase (US), InsideView (US), Clearbit (US), HG Insights (US), LeadGenius(US), InfoGroup (US), UpLead (US), RelPro (US), DueDil (UK), EverString (US),RingLead (US), Gryphon Networks (US), List Partners (US), FullContact (US),Zoho (US), and Yesware (US). The study includes the in-depth competitiveanalysis of these key players in the Sales Intelligence Market with theircompany profiles, recent developments, and key market strategies.
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