Proximity Marketing Market is estimated to be US$ 338.45 billion by 2030 with a CAGR of 26.0% during the forecast period
Proximity Marketing Market accounted for US$ 30.54 billion in 2020 and is estimated to be US$ 338.45 billion by 2030 and is anticipated to register a CAGR of 26.0%. The proximity Marketing has ushered in a new era of wireless networking, since it makes it easier to set up a network where people can access any type of information. Customers are attracted to proximity marketing because it creates a network between professionals and customers by providing them with the required information to make a quick purchase. Proximity marketing also helps businesses save money by automating basic marketing methods.
The report " Global Proximity Marketing Market, By Component (Hardware, Software, and Service), By Technology (Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, and Others), By Application (Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Transportation and Logistics, Hospitality, BFSI, and Other), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030’’
Key Highlights:
· In 2021, Advanced Info Service (AIS), the country's largest mobile provider by subscriber base, has teamed up with social networking platform Line to help stores use a Bluetooth-based gadget to reach out to customers near their locations. The DEVIO BEACON device is predicted to be an important marketing tool in the next era.
Analyst View:
The global proximity marketing market is being driven by the increasing adoption of smartphones and proximity marketing, which allows for the use of spatial data and analytical tools. Apart from that, as it is a newly formed area to assure consumer convenience, a lack of understanding among end-users may stymie the total industry on a global scale.
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Key Market Insights from the report:
Global Proximity Marketing Market accounted for US$ 30.54 billion in 2020 and is estimated to be US$ 338.45 billion by 2030 and is anticipated to register a CAGR of 26.0%. The global proximity marketing market report segments the market on the basis of component, technology, application, and region.
· Based on Component, Global Proximity Marketing Market is segmented into Hardware, Software, and Service.
· Based on Technology, Global Proximity Marketing Market is segmented into Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, and Others.
· Based on Application, Global Proximity Marketing Market is segmented into Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Transportation and Logistics, Hospitality, BFSI, and Other.
· By Region, the Global Proximity Marketing Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Competitive Landscape & their strategies of Global Proximity Marketing Market:
Key players in the global proximity marketing market includes, Apple Inc., Google Inc., Microsoft Corporation, Qualcomm Inc., Zebra Technologies Corporation, Bluvision Inc., Estimote Inc., inMarket Media LLC, Proxama PLC, and ROXIMITY.
The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.
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