Global ProteinWater market: Introduction
The global food industry hasundergone a significant transformation over the past few years, creating anabsolute need for product customization to suit various consumer needs. Inorder to survive in this competitive market with its ever-changing consumertrends, it becomes a necessity for a brand to find innovative ways to markettheir products. Protein water is one of an attempt by the manufacturers tooffer a product which can be consumed not just by the athletes but also thelifestyle consumers. Protein water has been around for a while now, and theirpreference is expected to be high, over the forecast period as well. Proteinwater is now been advertised on a bigger scale as many athletes have positivereviews on the products. The companies offering protein water has a competitiveedge over its static counterparts as protein water has zero sugar and has20-gram protein. The globalprotein water market is therefore anticipated to witness healthy growthwell into the next decade.
Global ProteinWater market: Dynamics
The global protein water market isexpected to be fuelled largely by increasing demand from the health consciousconsumers. Due to an extensive advertisement, protein water has reached a muchlarger audience and therefore have a high preference among the vendors acrossthe globe. The global protein water market has a largely positive outlook,which is attributed to the various consumers seeking for unhealthy drink’salternative. Product and service advertising campaign are a must have for anygrowing brand in today’s market, and as a result, companies operating in anyindustry emphasize on enhancing their brand advertising campaign to increasetheir reach. Other reasons for high preference for protein water are – handyand low-cost product. Protein water generate higher revenues per customergained, thereby making protein water an ideal choice for vendors to markettheir products. Despite the largely positive outlook, there are certain factorsthat might hamper the growth of the global protein water market, such as,increasing product innovation for energy drinks by the competitors and othernutritive product such as energy gel gaining traction in the sports nutritionworld. However, due to the benefits protein water offers, it is anticipated tostay in the competition over the forecast period. Factor such as the growth ofonline retailing is also expected to boost the growth of the global proteinwater market.
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Global ProteinWater market: Segmentation
The global protein water market hasbeen segmented on the basis of flavour, distribution channel and region. On thebasis of flavour, the market is segmented into the orange flavour, lemonflavour, blackcurrant flavour, mango flavour, grape flavour, berry flavour(blueberry, strawberry etc.), mixed fruit and others. Among all thesesegments the demand for mixed fruit is increasing to a great extent as thepreference of fusion flavour is quite high among the young adults. On the basisof the distribution channel, the protein water market is segmented intosupermarket/hypermarket, convenience stores, speciality stores, online storesand others retail formats. Among all the segments the supermarket/hypermarketis expected to account for the highest market share followed by specialitystores. On the basis of region, the global protein water market has beensegmented into five regions as follows -
· North America
· Latin America
· Europe
· Asia Pacific including Japan
· Middle East & Africa (MEA)
The emerging economies are expectedto be the highest contributors to the growth of the global protein watermarket.
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Global ProteinWater market: Key Players
Few of the key players operating inthe global protein water market are – Optimum Nutrition Inc, Kellogg Company,My Goodness Ltd., Cend Limited, Vyomax Nutrition, Protein2o, Inc., RiverCollective Ltd., and Bodiez Protein Water among others.
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