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Right now, product reviews are largely concentrated at major hubs like Amazon, CNET Reviews and Epinons (owned by eBay). Amazon, although primarily a vendor and marketplace, also offers user reviews, and for many product categories has probably the greatest number of such product reviews. I think that the numerous million consumer views of product reviews are a good indicator that people already consider online reviews one of your most beneficial tools on the Internet. They perform a lot like a testimonial, which we all know is really a terrific promotional tool, but product reviews can actually be regarded a "step up" from testimonials, because they go into much more detail and are by much more individual.
Technologies
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Ratings
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