Potassium Caseinate: Market outlook
Theincreasing health and wellness awareness among the consumers is leading to thegrowing demand for functional food and beverages over the past few years. The fuelingdemand for functional food products is strongly backed up by the increasingdisposable incomes of the consumers in both developed and developing economies,creating a strong need for functional ingredients and compounds. The functionalcompounds not only aids in increasing the nutritional content of the foodproducts but also provide the necessary functional properties. Potassiumcaseinate is one such compound which is gaining traction in the foodand beverage and pharmaceutical industry over the forecast period.
Theacidification of the skimmed milk forms potassium caseinate. The skim milk isprecipitated to form caseins thereafter adding alkali potassium prior to dryingto form potassium caseinate. The addition of the alkali potassium makes thecaseinate predominantly useful for its high nutritional value. Besides,potassium is a vital mineral that safeguards the proper functioning of cells,synthesis of carbohydrates and proteins, and proper transmission anddistribution of nerve impulses. The potassium caseinate is thus added to thefunctional food and beverages, including bakery & confectionery, beverages,processed meat, snack food, frozen desserts, and others. Also, potassiumcaseinate is used in infant and clinical nutrition products. Potassiumcaseinate is also finding application in sports nutrition products as potassiumlimits the onset of muscle pains and cramps related to physical exertion. Also, potassium caseinate is used in food and beverage products attributed toits numerous functional properties including emulsification, stabilizingfoaming, thickening, and others, which is again boosting the demand forpotassium caseinate among the food and beverage manufacturers.
Increasing Demand for FunctionalFood and Numerous Functional Properties is Leading to the Escalating Demand forPotassium Caseinate
Today’s consumersare getting aware and conscious about the deteriorating health and increasinglifestyle-related issues and diseases due to their hectic lifestyles andimproper nutritional intake. Consumers are thus, readily shifting towardsconsuming healthier food products which aid in the wellbeing of theindividuals. The Increasing demand for functional food and beverages among theconsumers is the primary driver for the growing demand for the potassiumcaseinate over the forecast years. Besides, the increasing market for infantand clinical nutrition due to increasing awareness among millennials and babyboomers is again uplifting the demand for potassium caseinate over the forecastyears.
Potassiumcaseinate is also used as a dietary supplement by athletes and bodybuilders,who consume it before bed, or as a post-workout meal, as potassium caseinatebreaks down at a slower rate than other milk protein, thus supplying the bodywith a sustained protein release. Potassium caseinate is widely used inwinemaking and juices to help prevent oxidation, and for the removal ofoxidized phenolic components, this is further anticipated to boost its marketin the near future.
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However,the major drawback with sodium caseinate is that it contains milk protein,which, in some instances, is likely to cause an allergic reaction. Governingbodies such as U.S. Food and Drug Administration have strongly deprecated theconsumption of products with sodium caseinate to people who have sensitivitytowards lactose and have lactose intolerance. This might hamper the market forsodium caseinate over the forecast period.
Global Potassium Caseinate: Key Players
Some thekey players operating their business in the global Potassium Caseinate marketare Erie Foods International, Inc., ARMOR PROTEINES SAS, AMCO Proteins,American Casein Company, National Casein Company, Prolactal GmbH, JLS FoodsInternational, Koninklijke FrieslandCampina N.V., Rogers & Company FoodsPty Ltd, Titan Biotech Ltd, among others
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Opportunities for PotassiumCaseinate Market Participants:
NorthAmerica is anticipated to be a strong market for potassium caseinate over theforecast years owing to the increasing consumption for dietary supplements andfunctional foods among the consumers in the region. This is backed by therising health and wellness awareness among consumers and high per capitadisposable income of the families. Besides, increasing awareness regardingproper clinical and infant nutrition is again creating strong market demand forpotassium caseinate all across the globe. Asia Pacific region is anticipated tohave the highest growth prospects for potassium caseinate market owing toincreasing per capita expenditure of the consumers and increasing trend forpremium and healthier food products.
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