The disruption of Personal Care Products Market supply chains, particularly for cosmetics, was a major challenge for businesses during the COVID-19 scenario when countries blocked their borders or raised trade restrictions. As a result, producers and exporters were up against the stiff competition when it came to selling their wares. Furthermore, due to the ensuing lockdowns and the closure of retail outlets, on-premise sales through supermarkets and convenience stores have decreased, as people have been exercising social distance and avoiding gatherings and outings. Sales through online retail channels, on the other hand, were a key contributor to market penetration.
The favorable impacts of beauty and personal care on self-esteem and social interaction, as well as the increasing consumer movement toward premium and luxury cosmetic goods, are just a few examples.
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