It's thirteen.27 am. A message comes down into my BlackBerry from someone posting something on my Facebook wall structure. I'm assuming he think he's using social media marketing correctly.
One of the dangers of going global and earning in dollars but thinking in rupees is the actual expenditure incurred on publicity material. In the early days our marketing office in the us would propose buying some ball pens for distribution at a trade express. They told us that it would 'just' cost you a dollar an article. Sitting in Hyderabad we would convert it in to rupees and exclaim, "What, Rs 40 for an everyday ball compose! Forget it, we will send it from India where it costs only Rs 3". Unfortunately, our ball pens weren't any match to the Chinese ones available there in a packing and qualitatively superior to ours. It was the same task with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed all of us bought material in the area markets in another country.
This PR tactic has so many downsides that the headline should read 'Do Not Cover This Event'. First, the PR agency has labeled this as https://socialmediamarketingservicessbjb.shutterfly.com/66 another large news headline. Really? Says whom? I remember receiving such an argument one mid-day. Later that day, two teenagers in trench coats and armed towards teeth turned Columbine College in Littleton, CO to the killing ground. What the company touted as being a major announcement was completely ignored on
