People Counting System Market Estimated to Surpass $1.4 Billion Mark by 2026

sneha Patel

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People Counting System Market Estimated to Surpass $1.4 Billion Mark by 2026

The global People Counting System Market is estimated to surpass $1.4 billion mark by 2026 growing at an estimated CAGR of more than 10.6% during the forecast period 2021 to 2026.

People Counting System Market Overview

The global People Counting System Market is estimated to surpass $1.4 billion mark by 2026 growing at an estimated CAGR of more than 10.6% during the forecast period 2021 to 2026. People counting system is used for counting the number of persons entering through the device that measures the amount and direction of any individual travelling through any entrance. Rising concerns for safety and security at public places has increased the demand for people counting systems. Increased awareness about analytics solutions for understanding the customer behavior and preference in the retail stores, hospitality and entertainment industry have increased the demand for the people counting system in the market. Rapid increase in the retail sector and adoption of the digitalized technologies are compelling the retail store keepers to adopt the people counting system. These systems increasingly utilize thermal imaging or infrared beam based PTZ Cameras for automated counting. These are the factors set to boost the market growth for People Counting System during the forecast period 2021-2026.

People Counting System Market Report Coverage

The report: “People Counting System Market– Forecast (2021-2026)”, by IndustryARC covers an in-depth analysis of the following segments of the People Counting System market.

By Type – Unidirectional, Bidirectional
By Technology– Infrared beam, Thermal imaging, Video based, Others
By Offering – Software, Hardware
By End User Industry– Retail, BFSI, Transportation, Healthcare, Entertainment & Media, Hospitality, Sports, Corporate, Industrial, Smart cities and others
By Product – Horizontal Beam counting, Vertical Beam counting
By Connectivity – Wired, Wireless
By Geography - North America (U.S, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, South Korea, Australia and Others), South America (Brazil, Argentina and Others) and RoW (Middle east and Africa)

Key Takeaways

The People Counting System market is estimated to witness substantial growth over the forecast period primarily due to the growing demand for adoption of advancement in the technologies like safety and security, Consumer behavior analytics.
Retail industry is one of the major driving factors for the growth of the People Counting System market. Retail stores, hyper stores, shopping malls are the end user application that benefit from this market.
People Counting System market is dominated by North America and is expected to hold highest market share during the forecast period, 2021-2026.

People Counting System Market, By Region, 2020 (%)

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People Counting System Market Segment Analysis – By Type

Market is segmented based on types into Bidirectional and Unidirectional. Bidirectional is expected to grow during the forecasted period with the largest CAGR of 13.2%. The demand is high due to the ability for accuracy in bidirectional compared unidirectional. This bidirectional type of people counting system can easily identify the direction of the people without any human intervention. These are mostly utilised in retail stores, shopping malls, airports and stadiums for the staff management to maintain the public flow.

People Counting System Market Segment Analysis – By End User Industry

Based on the End user industry the market is segmented into Retail, BFSI, Transportation, Healthcare, Entertainment & Media, Hospitality, Sports, Corporate, Industrial, Smart cities and others. Retail sector is expected to account for the highest market share in 2020 at 24.2%. People counting system have the advantages in the deployment of consumer behavior analysis, real time data, retail intelligence, and staff management as these are helpful in taking key decision with all the data gathered. The rapid growth in the retail stores and established shopping malls are the major driving factor for the people counting market. Retailers widely deploy people counting system as they support in-store analytics by counting and tracking customers inside the stores.

People Counting System Market Segment Analysis – By Geography

People Counting System market is dominated by North America, with the region expected to have the largest market share during the forecasted period with 38% share in 2020. This is because North America has large number of shopping malls, retail stores, theme parks, stadiums, banks, airports etc., where there are requirements of tracking and counting of the people who are entering the place. APAC follows North America in the demand. Rapid growth of retail stores, shopping malls, supermarkets is demanding the people counting system market. Government initiatives towards encouraging the foreign retailers to invest in the APAC market are another factor for the growth of people counting systems in the APAC regions.

People Counting System Market Drivers

Increased technical advancements in the Retail sector

There are lot of technological advancements in the retail sector, such as digital marketing, people counting, analytics, consumer behaviour, artificial intelligence, augmented reality, sensor data, and so on which have driven the capability of retail automation. Retailers have adopted people counting systems to get a better understanding of customers as well as for enhancing shopping experiences. People counting systems used for retail analytics software to measure several key performance indicators such as conversion rate, visitor count, outside traffic, staff planning, dwell time, pedestrian foot traffic, walk-in rate, shopper to staff ratio, and customer path. High reliability, accuracy, and the ability to exclude carts, strollers, and children from the total count are the major advantages of the people counting system. This way the people counting system are having the major growth in the forecasted period.

Investment and Adoption in Shopping Malls and Chain Retail Stores

In shopping malls, people counting systems have various applications in different shops such as food, cosmetics, accessories, and others. These systems are used to automate the retail store and understand peak areas and timings. Whereas the increasing trends of adoption in retail of the people counting system will enhance the overall market growth. Due to the Covid 19 pandemic, demand for people counting system in shopping malls has increased as they help in understanding customer requirements to a larger extent.

People Counting System Market Challenges

Rise of E-Commerce

Increased online shopping and decreased number of visitor for the retail stores due to Covid-19 has affected the growth of people counting system. E-commerce has affected the growth of the retail sector at a significant level globally. E-commerce and E- business have increased rapidly in recent years which is the major threat for the physical or brick & mortar stores and this will impact the market share of people counting system as the decreasing customer visit will decrease the need of people counting system in the stores. <span lang="EN-US" times="" new="" roman";mso-fareast-theme-font:minor-fareast;mso-bidi-font-family:="" calibri;mso-bidi-theme-font:minor-latin;background:white;mso-ansi-language:="" en-us"="" style="box-sizing: border-box;">

People Counting System Market Landscape

Players adopt Acquisitions, Partnership, Collaboration and facility expansion as key strategies to increase its market share and revenue of the people counting system market. Hella Aglaia Mobile Vision Axis Communications AB., InfraRed Integrated Systems Ltd, RetailNext, Inc., Johnson Controls., EUROTECH, Axiomatic Technologies Corporation, Countwise. iris-GmbH infrared & intelligent sensors, FLIR Systems, Inc., Xovis AG, and Traf-Sys are some of key players in the market.

Acquisitions/Technology Launches/Partnerships

In November 2020, STMicroelectronics and Schneider Electric collaboratively developed Advanced People-Counting Solution using Artificial Intelligence into a high-performance people-counting sensor, which overcomes the challenge of monitoring attendance in large spaces with multiple entrance points.
<span lang="EN-US" times="" new="" roman";mso-bidi-font-family:="" calibri;mso-bidi-theme-font:minor-latin;letter-spacing:-.1pt;mso-font-kerning:="" 18.0pt;mso-ansi-language:en-us;mso-bidi-font-weight:bold"="" style="box-sizing: border-box;">In October 2020, Advantech & Qu<span lang="EN-US" times="" new="" roman";mso-bidi-font-family:calibri;="" mso-bidi-theme-font:minor-latin;letter-spacing:-.1pt;mso-font-kerning:18.0pt;="" mso-ansi-language:en-us"="" style="box-sizing: border-box;">anergy Announce PartnershipBuild LiDAR-Enabled 3D IoT Solutions for the anonymity of people and provide GDPR compliant solutions for people counting and tracking, occupancy and distance monitoring.
In August, 2020, Samsung partners with Quividi, the leading audience & campaign intelligence platform for digital signage. The technology works by using data capturing hardware, such as cameras, to count how many people are entering a store.