OrganicProtein Market: Introduction
Organicprotein is sourced from dairy cows that have a complete organic diet. Organiccertification for livestock requires farmers to meet strict rules andregulations imposed by regulatory bodies. These strict regulations haveresulted in an increasing consumer confidence towards the authenticity oforganic protein, especially in the developed economies such as Western Europeand North America as the Organic protein is gaining traction in these marketsand to cater the increasing demand, many key players are including the Organicprotein product in their product portfolio.
Furthermore,increasing trend of clean label products as consumers are opting for products,which are natural with fewer chemicals and additives is also driving the growthof globalorganic protein market over the forecast period.
GlobalOrganic Protein Market Drivers, Trends and Restraints
Organicprotein is usually more nutritious as it contains more omega 3 fatty acids thangrain fed protein. Moreover, Organic protein is also rich in conjugatedlinoleic acid which helps in reducing fat which makes it more functional thanthe conventional protein.
Recentlyas per the trend, consumers are closely inspecting labels of products. InEurope, around 70% of customers read the front side of the pack and due towhich food manufacturers are providing clean label products and claiming theirclean label such as “grass-fed”, “no hormones”, no antibiotics”, “organic” etc.on the front side. Consumers in developed market pay more attention to thesespecifications and hence, the details on the front of the pack are veryimportant. The consumer analysis of the label is playing an important roles inthe sales of the product, and thus, in order to grab the consumer attention andto change the unhealthy image of products, manufacturers are offering cleanlabel product which is stimulating the growth of organic protein over theforecast period.
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Furthermore,increasing concerns among government bodies, animal welfare committees, andfood manufacturers regarding unsanitary and inhumane conditions of livestockfrom which conventional protein is sourced, promotes opposition for theseproduction methods. Public sentiment and legislation are favoring products suchas organic meat, organic dairy, and organic protein sourced from livestock thussupplementing the growth of global organic protein market over the forecast period.
However,higher pricing than the conventional protein is anticipated to restrain thegrowth of organic protein market over the forecast period. Due to poorinfrastructure of regulatory bodies for organic certification of livestock inseveral countries of APEJ region has resulted in low confidence among consumersabout the authenticity of organic protein products. Thus, key players areimporting organic protein based products with manufacturing origin of Europe orNorth American countries which translates into a substantial increase in thepricing. Hence, limiting the reach of organic protein to the higher incomegroup consumers, thus restraining the growth of global Organic protein marketover the forecast period.
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Organic Protein Market Regional Outlook:
On thebasis of geography, the organic protein market is segmented into North America,Latin America, Western and Eastern Europe, Asia-Pacific, MEA, and Japan. In theglobal Organic Protein market, North America dominates the market value sharewhich is then followed by Europe. Globally, the U.S. market for organic proteinis anticipated to grow with a significant growth in terms of value over theforecast period. APEJ region is anticipated to show moderate the growth overthe forecast period.
Organic Protein Market: Key Players
Some ofthe key players of Organic Protein market are Orgain, Inc., Transparent Labs,NAKED NUTRITION, Garden Of Life Inc, Opportuniteas, Reserveage, LLC, NATURALFORCE, Jarrow Formulas, Inc., and other regional players.
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