As the life style is changing globally, the demand of healthbeneficiary products is robustly increasing. Organic poultry market is takingthe advantage and creating organic broilers and organic layer hens because thechicken is more prevalent in the market and everyone tries to include organicfood in their diet. Organic poultry market is driven by the fact that peopleare getting more health conscious. Organically raised birds does notcontain toxic hormones, antibiotics, and pesticides that conventionallyraised birds generally possess and it also tastes better. Organic poultry birdspossess high content of Omega-3 fatty acids as compared with conventionallyraised birds which adds extra health benefits of organic products.
Organic Poultry Market: Segmentation:
The organicpoultry market can be segmented on the basis of product type intoorganic eggs and organic meat products. Organic eggs have high vitamin contentand low fat as compared to conventional eggs.
The globalorganic poultry market is further segmented on the basis of applications intobakery food like hamburgers, sausages etc. body building foods like leanchicken breasts, and processed meat products. Processed meat products containfrozen meat, powdered chicken, etc.
Furthermoresegmentation of organic poultry market can be done on the basis of distributionchannels as supermarket/ hypermarket, specialty stores, online sales, retailstores and departmental stores etc. Good hygienic properties of Organic meat ismaking it popular in consumers which is increasing organic poultry market inevery distribution channel.
Organicpoultry market is on high, boosted by a belief that organic meat is healthierthan conventionally produced meat. The organic poultry market is presumed togrow in the forecast period.
Organic Poultry Market: Regional Outlook
Dependingon the geographic regions global organic poultry market is segmented into fivekey regions: North America, Latin America, Europe, APAC and MEA.
NorthAmerica is the leading consumer of the Organic products followed by Europeancountries such as France and Germany. Latin America also possess a large homemarket for Organic Poultry.
AsiaPacific organic poultry market is expected to grow during the forecast periodbecause people are getting more health conscious and are keen to consumehealthy organic products. Middle East and Africa is also expected to growduring the forecast period due to increasing awareness in the developingeconomies.
The recenttrend is people are looking for more nutritious, hygienic and Organic Poultryproducts to combat with changing environment and lifestyle.
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Organic Poultry Market: Drivers, Restraints, and Trends
OrganicPoultry Market is already growing, recently consumer awareness and facts thatOrganic food products are more healthy and hygienic is making way for moreproduction of Organic Poultry Products. Organic Poultry Market is already wellestablished in North America and Europe, these industries are now particularlyinterested in Asia Pacific and Middle East and Africa (MEA) because theseregions are mostly developing economies.
The keyDriver for the Organic Poultry Market is increasing awareness about the healthbenefits of Organic food. Hygiene is also one of the key driver for OrganicPoultry Market as the birds are raised in clean environment provided withorganic feed only. Other Driving factors may include increased consumption ofbakery products, high protein diets recommended by Gym trainers.
One of thekey restraining factor for Organic Poultry Market is the shortage of Organicfeed. While consumer demand for Organic Poultry Products is increasing, poultryproducers are expected to face the challenge to meet the demand for Organicfeed. Some of the countries like U.S is importing the organic feed to meet thedemand.
The recenttrend is people are looking for more nutritious, hygienic and Organic Poultryproducts as it contains no antibiotics, artificial growth hormones and lowtoxins.
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Organic Poultry Market: Key Players
Key globalmarket players producing Organic Poultry Products include Underwood MeatCompany, Yorkshire Valley Farms, Riverford Organic Farms, Capestone OrganicPoultry farm, Fosters Farm, Pilgrim’s Pride, Bostock’s Organics, PetalumaPoultry.
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