The OpenStack service market is estimated to be USD 1.63 Billion in 2017 and is projected to reach USD 5.66 Billion by 2022, at a CAGR of 28.3% during the forecast period. Some of the major factors driving the growth of the OpenStack service market include fast and easy deployment of OpenStack solutions and services, no compulsion of vendor lock-in, and broad community support.
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Technological giants, such as Canonical (UK), Cisco Systems (US), Dell EMC (US), HPE (US), Huawei (China), IBM (US), Mirantis (US), Oracle (US), Rackspace (US), Red Hat (US), SUSE (Germany), VMware (US), Platform9 Systems (US), EasyStack (China), and Bright Computing (US), offer OpenStack services to cater to the needs and demands of the market. These players have adopted various growth strategies, such as mergers & acquisitions, partnerships, and new product launches to enhance their growth in the OpenStack service market. Partnerships and acquisitions accounted for more than half of the overall growth strategies adopted by the major market players.
Red Hat focuses on both inorganic and organic growth strategies, such as partnerships, collaborations, acquisitions, and new product launches to achieve growth in the OpenStack service market. For instance, in November 2017, Red Hat introduced OpenStack Platform 12, the latest version of its Infrastructure-as-a-Service (IaaS) platform. In March 2017, the company collaborated with IBM (US) to accelerate the adoption of hybrid cloud with OpenStack. IBM will help customers in using the Red Hat OpenStack Platform and Red Hat Ceph Storage on IBM Private Cloud. This collaboration helped customers to adopt open source products and OpenStack cloud.
Canonical majorly focuses on inorganic growth strategies to gain a competitive advantage in the OpenStack service market. For instance, in May 2017, Canonical collaborated with NetApp (US) to supply open cloud solutions based on Ubuntu OpenStack and NetApp storage. This collaboration will help enterprises build automated, scalable, and reliable private and hybrid clouds based on open technologies (Ubuntu, Ubuntu OpenStack, and Juju), making it easy for customers to integrate NetApp storage and data management solutions with Canonical’s Ubuntu OpenStack.
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