MoEngage, the trusted customer engagement platform, and Merkle Sokrati, India’s leading data-driven performance marketing agency from the house of dentsu international, are pleased to announce they have entered into an APAC wide strategic partnership, combining MoEngage’s recognised insights-led customer engagement platform with Merkle Sokrati’s world-class enterprise delivery services.
“At MoEngage, we want to help consumer brands and enterprises with the technology and know-how that helps them build agility into their marketing strategies and optimize their engagement costs with reduced time-to-market. Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital interactions and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that both of us make a truly customer-obsessed team,” said Sanjay Kupae, Head – Global Alliances at MoEngage. “With the added capabilities of Merkle’s expert teams and their close-to-client locations, we will be able to drive far more business impact for our clients in India, South East Asia and Australia.”