November is a big month for businesses. Halloween has already passed so the upcoming festival is… Let me give you some hints, Turkey, family football, and food comas, can you guess now? Yes, it’s Thanksgiving. Before you start looking for a recipe to prepare a turkey meal this Thanksgiving holiday, apply some of Martech Cube’s mobile marketing tips, so that even your business would enjoy this festival with your customers and sales skyrocketing.
You might be thinking, is marketing on Thanksgiving day more important than preparing a Turkey meal? So, if you are a business owner or a marketer, then the answer is Yes! Thanksgiving is a big-spending day, according to Adobe Analytics total sales for Thanksgiving were $4.2 billion. The same report revealed that most of the conversions were from smartphones & tablets, that is 45% of the sales took place on mobile phones.
I think these figures are enough to make you realize how big the opportunity is Thanksgiving and why we should leverage mobile marketing methods to the fullest. Moreover, we should not forget that Thanksgiving is just the start of the holiday season, it is followed by Black Friday, Cyber Monday, and then Christmas and New Year.
- Personalization is a Gift
As per Salesforce, 64% of shoppers feel that retailers don’t truly don’t know the buyers or what they want. Without this information, it is tough to have a clear target audience and create products and services that directly relate to your potential customers. With the holiday season here, it’s essential to know what your audience is looking for.
Artificial Intelligence (AI) plays an essential role here, in drafting the mobile marketing strategy. Utilizing technology, data, etc. it’s possible to personalize the customer experience. Also, voice search recognition is also on the rise as 1 out of 5 adult shoppers uses this feature, especially on mobile phones.
More and more companies are implementing chatbots and automatic searches to their strategies so they can better understand their target audience. With such refined interests being searched during Thanksgiving Holiday, it’s imperative that the consumer feels special.
Send personalized wishes to your existing customers, offer personalized products and services to your potential customers, and also gather audience feedback on a personalized approach to make it better.