MilletFlour Market: Introduction
Millets are small-seeded cereals that retain high nutritionalqualities. They are available in various varieties and colors such as white,red, pale yellow and grey. They are superior to some highly consumed cerealsgrain such as wheat and rice when compared to their nutritional properties.Increasing promotion of millet flour across social media, food blogs etc. dueto the health benefits associated with it makes it a popular healthy food inthe global market. Millet flour is highly nutritious as it is a good source ofprotein, dietary fiber and essential amino acids. It is also rich in vitaminsand mineral such as iron, zinc, vitamins, manganese, phosphorus, and magnesium.Millet flour find its application in sweet or savory baking due to its lightand mild flavor. Millet flour is also used in many different ways such as, formaking bread, flatbread (roti), in soups, etc. Its sweet, nutty flavor andexcellent nutritional value make it a versatile ingredient for the baker.People who wish to avoid bread containing gluten, prefer the most logicalsubstitute which is millet flour based bread instead of wheat bread, asgluten-free grain makes it easy for digestion and controls acidity.
MilletFlour Market: Segmentation
The milletflour market can be segmented on the basis of product type, by nature, enduse, application, and distribution channel. On the basis of product type, themillet flour market is segmented into various types such as pearl, finger,foxtail, and others. On the basis of end use, the millet flour market can besegmented into commercial use and household use. On the basis of application,the millet flour market can be segmented into bread making and bakery products.On the basis of nature, the millet flour market can be segmented into organicand conventional. On the basis of a distribution channel, the millet flourmarket can be segmented into direct sales and indirect sales. The indirectsales market can be further sub-segmented into the hypermarket, supermarket,convenience stores, online retailers and others.
MilletFlour Market: Dynamics
The millet flour has various associated health benefits whichmake it popular among health-conscious consumers such as high protein content,a rich source of minerals, dietary fiber, essential amino acids and dietaryfiber. Moreover, millet flour is used in bakery industry for making bread andother bakery products which are increasing its demand globally owing to surgein the prevalence of gluten intolerance among consumer and millet isgluten-free in nature which is anticipated to drive the growth of global milletflour market over the forecast period. Food products based on millet aids incontrolling diabetes, reduces the cholesterol and helps to preventcardiovascular diseases attributed to its high nutritional profile which isexpected to fuel the growth of millet flour market in the near future. However,improper alignment between supply and demand is expected to restrain the growthof global millet flour market over the forecast period as majority of themillet production is concentrated in the Asia and Africa region. Furthermore,millets contains goitrogens which disrupts production of thyroid hormones whichcan lead to goiter thus hampering the growth of global millet flour market inthe near future.
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MilletFlour Market: Regional Outlook
On the basis of the regional outlook, millet flour market issegmented into five different regions: North America, Latin America, Europe,Middle East & Africa and Asia Pacific. On analyzing the millet flour marketat the global level, Asia Pacific and Middle East & Africa are expected todominate the market over the forecast period, as millet flour is usedtraditionally coupled with high domestic production of millet crops. However,market is highly fragmented in these region. In Asia Pacific, India is expectedto dominate the market and is anticipated to exhibit significant growth rateover the forecast period. North America market is anticipated to pose a greatpotential for the growth of millet flour as products made from ancient grainsand cereals are gaining popularity among the consumers owing to various healthbenefits associated with them.
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MilletFlour Market: Key Player:
Some of the major players operating in millet flour marketinclude King Arthur Flour Company Inc., Bob’s Red Mill Natural Foods, HainCelestial Group, Inc., Dharani FaM Coop Ltd., General Mills, Inc, Ardent MillsCorporate, and ConAgra Mills Inc. and other regional players.
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